Email Campaign Manager, Direct to Consumer
About the position Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. This role works closely with marketing, product, data & analytics, and legal & compliance partners to deliver successful customer lifecycle campaigns. What you’ll do Communicate with a growing 30+ million member subscriber base and helping to craft communications like: Welcome/Onboarding Upsell and Winback sales copy promoting credit monitoring/identity theft protection products Lead generation (credit and insurance products) Retention and churn prevention Survey invitations Monthly Newsletters Educational material on credit-related topics Administrative product-related comms Collaborate with internal Marketing, Product and Data teams and third-party vendors to design and develop effective marketing campaigns. Draft and refine compelling email copy that supports product awareness and lead generation. Adapt content to meet the campaign objectives and align with brand voice. Translate user research and data into innovative copy that converts. After the campaign, react to lessons learned in the performance data for the next round of testing & optimization. Participate in the QA process to help support our goal of high quality output.
Responsibilities
- Communicate with a growing 30+ million member subscriber base and helping to craft communications like: Welcome/Onboarding Upsell and Winback sales copy promoting credit monitoring/identity theft protection products Lead generation (credit and insurance products) Retention and churn prevention Survey invitations Monthly Newsletters Educational material on credit-related topics Administrative product-related comms
- Collaborate with internal Marketing, Product and Data teams and third-party vendors to design and develop effective marketing campaigns.
- Draft and refine compelling email copy that supports product awareness and lead generation.
- Adapt content to meet the campaign objectives and align with brand voice.
- Translate user research and data into innovative copy that converts.
- After the campaign, react to lessons learned in the performance data for the next round of testing & optimization.
- Participate in the QA process to help support our goal of high quality output.
Requirements
- Bachelor's Degree in Marketing, Business, related discipline; or equivalent experience.
- 3 - 5 years of experience in email content creation and management, retention, CRM, Loyalty, or other related functions.
- Excellent editing and proofreading skills to help us to maintain brand voice consistency.
- Strong aptitude for learning product-specific information and translating it into consumer-friendly messaging.
- Proven experience in marketing copywriting and content creation, preferably for consumer financial products or related industries.
- Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization.
- Consistent with Equifax’s 3/2+2 flexible work framework, a willingness to work Tuesday, Wednesday, Thursday in Equifax’s Atlanta-based office
Nice-to-haves
- Visual design skills: Conceptualize, design, and develop engaging digital creative assets, including graphics, animations, videos, and other multimedia content for CRM channels (email, site, and app).
- Experience with multi-channel marketing journeys (email, SMS, mobile).
- Highly effective communicator and skilled relationship-builder.
- Familiarity writing and/or editing HTML.
Benefits
- comprehensive compensation and healthcare packages
- 401k matching
- paid time off
- organizational growth potential through our online learning platform with guided career tracks
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