Brand System & Marketing Designer

This is a remote position.

PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING*

Job Title: Brand System & Marketing Designer

Work Type:

• Remote/WFH

• Full-time

Working Hours: TBD (Usually US Hours/Night shift)

Start Date: TBD

JOB OVERVIEW:

We are looking for a designer who can convert structured business and brand inputs into clean, usable, and repeatable visual systems.

This includes:

• Brand identity systems

• Brand manuals/guidelines

• Marketing and sales assets

• High-fidelity landing page layouts (design only, no coding)

This is a system-building role, not a one-off design role.

JOB ROLE & RESPONSIBILITIES:

Core Responsibilities

1. Brand System Development

• Build complete identity systems:

• Logo system (primary, secondary, icon, light/dark, usage rules)

• Color architecture (primary/secondary/neutral + hierarchy and usage)

• Typography system (roles, scale, spacing, rules)

• Visual guidelines that make the brand easy to apply consistently

• Produce a concise, structured brand manual (approx. up to 30 pages) that enables consistent execution without further explanation.

2. Asset Creation & Application

Apply the system across:

• Website visual systems and landing page layouts

• Sales and operational collateral (proposals, invoices, PDFs, templates)

• Presentation systems

• Basic marketing and social assets aligned with the brand

3. Landing Page Design (No Coding)

• Design high-fidelity desktop and mobile layouts based on structured content maps

• Ensure:

• Clear visual hierarchy

• Strong presentation of offer, proof, and CTA

• Clean structure for developer or AI implementation

4. Structured Workflow Execution

• Work from detailed inputs (questionnaires, strategy docs, briefs)

• Translate inputs into structured outputs without guesswork

• Ask clarifying questions where needed

• Maintain organized files, naming conventions, and version control

JOB REQUIREMENTS:

Tools & Technical Stack

• Adobe Creative Cloud:

• Illustrator (vector/logo systems)

• Photoshop

• InDesign (brand manuals and structured documents)

• Figma (or equivalent):

• Layout systems

• Landing page design

• Components and reusable design systems

• File expectations:

• Clean, structured source files (AI, PSD, INDD, Figma)

• Exported assets (SVG, PNG, PDF, etc.)

• Organized layers, frames, and components for reuse and handoff

Seniority & Profile

Target: Strong mid-level designer with clear potential to grow into a lead role

Experience:

• 3–5+ years in brand, visual, or marketing design

• Portfolio showing full brand systems (not just logos)

• Real landing page or web design examples with strong structure

Key attributes:

• Thinks in systems, not one-off designs

• Can interpret structured written input and translate it visually

• Understands hierarchy, clarity, and communication—not just aesthetics

• Can explain design decisions in terms of business outcomes

• Strong written and spoken English

• Purely aesthetic or trend-driven designers

• Inconsistent or style-heavy portfolios

• Designers who require constant direction or vague briefs

• Dribbble-style work without real-world application

Future Growth (Important)

This role is designed to evolve.

• Over time, this person may:

• Help manage additional specialized designers (motion, UI, ads, etc.)

• Maintain quality control across all visual outputs

• Support basic performance tracking and reporting (what is working, what is not)

• We are not hiring a manager today—but we want someone capable of growing into that role.