Message Director | Based in Europe

Join Hostinger, and we’ll grow fast! We’re shaping the future of online success - powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before. Our mission: To provide tools that help individuals and small businesses succeed online faster and easier. Our culture: Guided by 10 company principles. Our formula for success: Customer obsession, innovative products, and talented teams.

Your role at Hostinger

Hostinger is at an inflection point. We’ve built a globally recognized product with strong performance marketing and visual execution. Now, we’re stepping into the next phase - building a distinctive, globally recognizable brand that people remember, trust, and choose. Today, our visuals are strong. But our messaging is not yet where it needs to be. We are still too often: abstract, inconsistent across channels, diluted in how we express brand value. We’re looking for a Message Director to change that. This role is about ending the era of abstract tech-speak at Hostinger and replacing it with a voice that is: clear, confident, distinctive and impossible to ignore.

You will own how Hostinger speaks to the world, - not just at a guideline level, but in the actual words people see, hear, and remember.

Curious to learn more? Connect with your team: Radvilė Jankevičienė, Head of Brand Image

Your role at Hostinger

Hostinger is at an inflection point. We’ve built a globally recognized product with strong performance marketing and visual execution. Now, we’re stepping into the next phase - building a distinctive, globally recognizable brand that people remember, trust, and choose. Today, our visuals are strong. But our messaging is not yet where it needs to be. We are still too often: abstract, inconsistent across channels, diluted in how we express brand value. We’re looking for a Message Director to change that. This role is about ending the era of abstract tech-speak at Hostinger and replacing it with a voice that is: clear, confident, distinctive and impossible to ignore.

You will own how Hostinger speaks to the world, - not just at a guideline level, but in the actual words people see, hear, and remember.

Curious to learn more? Connect with your team: Radvilė Jankevičienė, Head of Brand Image

Your role at Hostinger Hostinger is at an inflection point. We’ve built a globally recognized product with strong performance marketing and visual execution. Now, we’re stepping into the next phase - building a distinctive, globally recognizable brand that people remember, trust, and choose. Today, our visuals are strong. But our messaging is not yet where it needs to be. We are still too often: abstract, inconsistent across channels, diluted in how we express brand value. We’re looking for a Message Director to change that. This role is about ending the era of abstract tech-speak at Hostinger and replacing it with a voice that is: clear, confident, distinctive and impossible to ignore. You will own how Hostinger speaks to the world, - not just at a guideline level, but in the actual words people see, hear, and remember.   Curious to learn more? Connect with your team: Radvilė Jankevičienė, Head of Brand Image Your goal Build a clear, scalable, and distinctive messaging system that makes Hostinger: easier to understand, easier to remember, and easier to choose. This includes:

defining and rolling out a One message framework, - a unified system of core narratives, message hierarchy, and verbal principles used across all markets and channels

elevating tone of voice from functional to distinctive and ownable

creating bold, memorable brand campaigns that build long-term trust

Your impact from day one You are not stepping into a blank page. You are stepping into a company where:

strong visual identity already exists

messaging is fragmented and inconsistent

multiple teams interpret the brand differently

Your challenge is to

bring clarity where there is fragmentation

replace generic language with clear, intentional messaging

create a system others can actually use and scale

What you’ll own

Definition and rollout of the One message framework (core narratives, message hierarchy, principles, tracking its success)

Brand tone of voice - making it clear, differentiated, and consistently applied

Development of big ideas and conceptual campaigns (independently and with the team)

Raising the bar of copywriting craft across Hostinger (website, advertising, products, external communications)

Your day-to-day

Define, implement, and evolve the One message framework across all brand communication

Redefine and own tone of voice and its real application across teams

Personally write and shape high-stakes messaging (campaigns, new product positionings, scripts, taglines, key narratives)

Initiate, review, and approve messaging across major brand touchpoints

Translate brand positioning into clear, simple, and powerful language

Challenge weak, generic, or diluted messaging - weasel words, - and replace it with better clearer alternatives

Mentor and guide writers across teams (CRO, YouTube scriptwriters, tutorial/blog writers, PR, advertising) to raise craft standards

Audit competitor messaging to identify opportunities for differentiation

Explore new storytelling formats and communication channels

Your skills and experience

Proven experience building distinctive brand messaging systems and campaigns

Strong ability to turn strategy into clear, simple, compelling language

Deep understanding of audience psychology and communication impact

Experience working across multiple markets

Confidence to challenge senior stakeholders and defend strong creative decisions

High standards for copywriting craft, both strategic and hands-on

Ability to operate both as a thinker and a maker

Experience in tech or SaaS is a plus

High proficiency in English language is a must

How success will be measured

Increase in brand recall from brand campaigns

Strong consistency of messaging and tone of voice across channels and markets

Improvement in brand perception, especially message clarity

Clear verbal distinctiveness vs competitors

Increased understanding of Hostinger’s value proposition

Positive shift in brand sentiment

Who this role is for This role is for someone who:

is tired of generic tech messaging

cares deeply about the craft of writing

wants to build something defining, not incremental

and is motivated to shape how a global brand speaks at scale

️ To be considered, please submit a portfolio showcasing brand campaigns or messaging systems (case study format preferred). Benefits for you

360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.

Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.

Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.

Work hard - play hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

Compensation Competitive payment based on your skills and experience We’re always looking for experienced talent to raise the bar. If you’re excited about the role but the listed salary range doesn’t align with your expectations, we still encourage you to apply - we’re open to adjusting compensation based on the impact and value you bring. Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey Three. Two. Onboard Apply To This Job