[Remote] SEM Specialist

Note: The job is a remote job and is open to candidates in USA. Clever Digital Marketing is on a mission to empower large-scale home improvement companies through innovative digital marketing strategies. They are seeking an experienced SEM Specialist to support campaign building, research, analysis, and reporting, focusing on paid search advertising across various platforms.

Responsibilities

• Assist with campaign setup and launch across Google, Bing, GDN, and YouTube
• Train and provide quality assurance of all Analyst work across campaign development and reporting
• Lead building of recurring and ad hoc reports, including writing insights for weekly and monthly dashboards
• Strong attention to detail is required and the ability to organize multiple tasks with overlapping deadlines
• Conduct in-depth research to help plan campaigns, keywords, and ad copy
• Creating compelling ad copy and analyze performance to understand what message resonates best with users
• Contribute to strategic discussions by participating in brainstorm meetings with senior team members
• Continue training on ongoing campaign management and optimization to develop a strong understanding of paid search performance principles

Skills

• Fluent in English & located in Canada
• 1+ year of experience in Paid Search advertising
• Experience managing over $25K/month in paid search spend
• Strong foundational knowledge of paid search with hands-on experience researching and building campaigns
• Comfortable working in the granular aspects of paid search that require strong attention to detail (excel data, ad copy, keyword research, and report building)
• 1+ year of agency experience preferred, but not required

Benefits

• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.

Company Overview