Founding Account Executive
This role is built for a seller who wants to be the tip of the spear at a company redefining how finance teams operate. There’s no inbound engine, no SDR team, and no legacy book of business — you’ll create the playbook from scratch. If you’ve been a high performer at a startup or growth-stage company and you’re ready to bet on yourself in a founding role with real ownership, this is it.
Role SummaryIn this role, you will build and own the full sales cycle for Raiz — from prospecting and pipeline generation through demo, proposal, close, and handoff. You’ll target CFOs, VPs of Finance, and Controllers at mid-market companies (20–500 employees), and your mission is to close 10+ new Rillet customers in Year 1 while building the foundation for a scalable sales organization.
Key Responsibilities- Self-source every deal through cold outreach, networking, events, referrals, and your existing network. Build and maintain a qualified pipeline with consistent coverage.
- Own the full sales cycle: prospecting, discovery, demos, proposals, negotiations, and closing.
- Target CFOs, VPs of Finance, and Controllers at mid-market companies (20–500 employees).
- Partner with the CEO and Lead Consultant on discovery calls and demos to build trust and win deals.
- Manage procurement, negotiations, and SOW execution to close.
- Surface market intelligence: what’s working, what competitors are doing, and how packaging, pricing, and services should evolve.
- Build a repeatable sales process a second AE could follow — documented ICP learnings, outreach templates, demo scripts, objection guides, and accurate CRM data.
- Ramp fast: product fluency within 30 days, outbound prospecting by Week 2, 15+ qualified opportunities by Day 60, first closed deal by Day 90.
- Proven track record as a top-performing, quota-carrying individual contributor at a startup or growth-stage company.
- Experience selling to finance leaders (CFOs, VPs of Finance, Controllers) at mid-market companies. You speak their language — close process, GL, AP/AR, revenue recognition — and understand why companies outgrow QuickBooks or migrate off NetSuite.
- Hunter mentality: you self-source pipeline relentlessly. No inbound leads, no SDR support, no problem.
- Existing network of warm relationships with finance buyers you can activate from Day 1.
- Full-cycle sales ownership: prospecting through close, no handoffs in between.
- Ability to build process where none exists — you’ve operated without a playbook and delivered results.
- High integrity: you sell honestly, set accurate expectations, and walk away from bad-fit deals.
- Strong communication skills and a consultative, buyer-first approach.
- Coachable and curious: you seek feedback, iterate on messaging, and treat every lost deal as a learning opportunity.
- Background in accounting, finance operations, or ERP systems.
- Experience selling AI-native or cloud-native financial software.
- Familiarity with the mid-market ERP landscape (Rillet, NetSuite, Sage Intacct, QuickBooks Enterprise).
- Prior founding or early sales hire experience — you’ve built a sales motion from zero before.