Director, CTV Media Strategy – Activation
Job Description:
- Establish strategic direction and account leadership across digital video initiatives
- Champion CTV and Digital Video Innovation
- Deliver strong industry POVs on ad tech, publisher developments, consumption trends and more
- Responsible for shaping the vision and overarching strategy for Digital Video Planning
- Act as a thought leader, standardize best practices, and streamline efficiencies & automation
- Develop POVs on industry trends related to Digital Video and build senior-level client relationships
- Provide leadership across the Digital Video team, including Associate Directors, Supervisors and Specialists
- Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders
- Oversee development of effective performance and brand-building strategies specific to digital video
- Develop education materials for both internal and external client use, providing the needed information on strategies, partnerships and adoption of ad tech
- Partner with the cross-channel planning team and utilize audience tools, historical performance data, scorecards, and best practices specific to the client and industry to identify the best investment allocations within media campaigns
- Report on department performance, progress against goals, and future strategies with senior executives
- Manage digital video processes; ensuring they are current, effective, and adopted across the practice
- Align programmatic initiatives with broader marketing and business objectives
- Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo and Viant effectively understanding DSP strengths, areas of improvement and workflows
- Ensure quality of work across digital video practices consistently meets Agencys standards
- Lead oversight and adherence to established internal processes and QA workflows for accurate and timely campaign activations
- Contribute to Agency Growth
- Maintain goals for the department, inclusive of certifications, training, growth opportunities and account assignments
- Drive the development of departmental processes, standards, and best practices
- Define the departments objectives and ensure alignment with the Agencys mission and goals
- Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies
- Identify opportunities for growth and expansion in digital video advertising services
- Lead initiatives for departmental growth, including new business development, media & ad tech partnerships and continual internal education and advocacy of digital video
- Lead channel specific inputs for business development pitches and act as initial client lead for new account onboarding needs
- Maintain oversight of Digital Video Performance Media POV development
Requirements:
- Bachelor's degree in advertising, marketing or related field or equivalent combination of education and experience
- 8+ years of hands-on experience, with a focus on digital video planning and activation
- Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media
- Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights
- Enjoys evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
- A collaborative spirit and an active interest in mentoring and managing team members
- A strong interest in ad tech, digital video trends and innovation
- Strong project management skills and high attention to detail
Benefits:
- Medical, Dental, and Vision insurance
- Quarterly profit-sharing program
- 401(K) plan with employer match (and immediate eligibility)
- 4-6 weeks PTO
- 12 paid holidays
- 12-18 weeks fully-paid Family and Medical Leave
- Monthly Work-From-Home allowance
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