Experienced Customer Analyst – Customer Segmentation & Marketing Insights

Are you a data-driven professional with a passion for customer experience and a knack for uncovering insights that drive business growth? Do you thrive in a collaborative environment where innovation and creativity are encouraged? If so, we invite you to join arenaflex, a premier kids and baby clothing brand that's revolutionizing the way families create meaningful everyday moments. As a Customer Analyst at arenaflex, you'll play a critical role in helping us better understand our customers, identify key trends and behaviors, and develop targeted marketing strategies that drive new customer growth, expand customer lifetime value, and foster loyalty and retention. If you're ready to make a meaningful impact and be part of a team that shares your values, we encourage you to apply.

About arenaflex

arenaflex is a Portland, Oregon-based company that's dedicated to creating high-quality, sustainable clothing for kids and babies. Our brand is built on a foundation of design, quality, and sustainability, and we're committed to helping families create meaningful everyday moments. We're proud to be a champion of childhood, and we believe that our unique brand is driven by team members who share our values and are passionate about delivering exceptional customer experiences.

The Role

As a Customer Analyst, you'll be part of our Customer Analytics team within the Ecommerce department. You'll work closely with cross-functional teams to develop and implement customer segmentation strategies, analyze customer data, and provide insights that inform marketing initiatives. Your expertise will help us better understand our customers, identify key trends and behaviors, and develop targeted marketing strategies that drive business growth.

Key Responsibilities

* Own customer segmentation rules across our activation channels (paid, email, SMS, and others), partnering with channel managers to develop campaigns utilizing this knowledge.

• Enhance customer data in our Customer Data Platform (CDP) and marketing platforms to build a robust customer profile across many dimensions to enable personalization and response.
• Maintain customer data quality by performing routine audits of business rules, validating customer counts across segments, and proactively resolving issues when encountered.
• With the support of database administrators, serve as customer data steward, coordinating to ensure accurate data integration and synchronization of data among systems.
• Partner and collaborate with data science providers to build and utilize scoring models that predict performance across various dimensions (discount, churn, product affinities, etc) as necessary.
• Coordinate with the marketing operations team to deliver audience data, proactively responding to requests and resolving issues to ensure timely launch of campaigns.

Marketing & Customer Analytics

* Perform standardized analyses to provide insights into business, campaign, and customer performance as well as recommend future initiatives. These reports will be developed in either SQL or Power BI (or similar platform).

• Establish baselines for campaign performance expectations by segment and measure results against benchmarks.
• Deliver key insights to educate and inform key stakeholders of business performance through a customer lens.
• Partner with BI teams in IT and finance to automate new reports or enhance existing reports in Power BI as necessary.
• Design and measure in-market tests to establish incremental impact of new initiatives on key business outcomes.
• Deliver other analytics as requested.

What You'll Bring

* Undergraduate degree or equivalent work experience in business, marketing, economics, social sciences, or related field. Master's degree is a plus.

• 2-4 years of hands-on experience in working with marketing and customer data, preferably in a retail organization with a digital presence. Experience building predictive scoring models is a plus.
• Passion for improving customer experience and understanding customer behavior.
• Above-average programming expertise in SQL, Python, or similar programming language in BigQuery, Snowflake, or similar platform. Hands-on work experience with a Customer Data Platform (CDP), Email Service Provider (ESP), and Salesforce Commerce Cloud (SFCC). Experience with Google Analytics or Adobe Analytics is a plus.
• Strong attention to detail and ability to think logically and critically to solve problems.
• Strong drive for results and ability to meet deadlines.
• Demonstrated ability to acquire knowledge of new systems.
• Demonstrated ability to work as part of a team under tight deadlines.

What We Offer

* An annual base salary range of $93,000-$108,000.

• A flexible work environment with remote and in-office options.
• A comprehensive benefits package, including medical, dental, and vision coverage, as well as a 401(k) plan with employer match.
• A generous merchandise discount.
• Paid parental leave.
• Short- and long-term disability coverage.
• A wellness program.
• Time off policy of 120 hours at hire, 4 days of paid time off for volunteering, and 8 regular paid holidays plus 3 floating holidays.

Why Join arenaflex?

* arenaflex is a champion of childhood, and we're committed to creating a positive impact on the world.

• We're a collaborative and growth-driven organization that encourages innovation and creativity.
• We offer a comprehensive benefits package and a generous merchandise discount.
• We're committed to equal employment opportunities and prohibit discrimination and harassment of any type.

How to Apply

If you're a motivated and results-driven professional with a passion for customer experience and a knack for uncovering insights that drive business growth, we encourage you to apply. Please submit your resume and a cover letter explaining why you're the ideal candidate for this role. We can't wait to hear from you! Apply Now Apply for this job