Brand & Commerce Video Producer

Location Requirement: This is a remote role; however, candidates must reside in one of the following states: VT, NH, MA, CT, NC, MT, UT, or NM.

WHO WE ARE  

At American Meadows (AMC), our purpose is “Doing Good Through Gardening.” Each day we get to make people happy and the earth better by providing gardeners with the products, knowledge and experience they need to succeed. We have a decade+ track record of growth, and we are excited about our future. We are passionate about connecting gardeners with the products, knowledge, and inspiration to dig in and garden with confidence. We seek to be a trusted gardening partner for those new to gardening and those looking to expand their gardening prowess —those who are willing to combine new ideas and products with classic favorites. We work to do this by providing a top-quality assortment of products, a team that’s passionate about what we do and a “customer-first” approach to our ecommerce shopping experience. If this sounds intriguing, read on...  

WHO YOU ARE & WHAT YOU’D DO  

The Brand & Commerce Video Producer is responsible for producing and maintaining a reliable pipeline of video content that supports product discovery, customer confidence, and online shopping. This role captures original product and brand footage, edits platform-native video assets, and helps ensure American Meadows has authentic, high-quality video content available across ecommerce, marketing, and social platforms. 

You’ll work closely with marketing and brand teams to produce video assets that demonstrate real products, real gardens, and real outcomes — helping customers visualize how our plants and products perform in the real world. 

If this role looks like a good fit for the next steps of your career, show off your skills by thoroughly reviewing the accountability matrix, reply with your resume and complete Step 1 (listed below in the ‘How to Apply’ section) of the application process to our People & Culture team - THIS IS REQUIRED FOR CONSIDERATION. 

We look forward to hearing from you! 

ACCOUNTABILITY MATRIX  

Accountability: Commerce Video Content & Social Shopping Enablement 

Own the effectiveness of video content as a commerce enablement engine, ensuring the organization is consistently supplied with video assets that support discoverability, customer confidence, and social shopping readiness across current and emerging platforms. 

Time -60% 

Deliverables | Frequency 

Produce and deliver video assets according to the trimester production schedule supporting marketing, paid media, and social initiatives. | On-going 

Produce and deliver edited, platform-native short-form video assets aligned to evergreen hero products and seasonal priorities. | On-going 

Conduct structured monthly performance reviews of video assets and document optimization recommendations to inform future production and iteration. | Monthly 

Accountability: Original Product & Brand Asset Creation 

Ensure the company has a reliable source of authentic, original photo and video assets that accurately represent products, scale, quality, and real-world use for ongoing marketing and commerce needs. 

Time: 25% 

Deliverables | Frequency 

Planned and executed on-location photo and video shoots aligned to product and content priorities | Seasonal 

Raw photo and video capture generating reusable source material across commerce, brand, and documentary needs | Per trip 

Shot lists and capture plans aligned to upcoming content and product priorities | Per trip 

Organization, labeling, and upload of raw assets into shared libraries  Within 1 week of each trip 

Capture of multi-season product proof footage to support long-term content needs | As scheduled 

Accountability: Long-Form Impact & Documentary Content 

Own the creation of long-form, documentary-style video content that demonstrates real-world impact and outcomes, building durable trust assets that support the brand beyond short-term campaign needs. 

Time: 15% 

Deliverables | Frequency 

Documentary-style long-form videos highlighting end-of-season donations and real-world impact | Minimum of 3 per year 

Short-form cutdowns or excerpts derived from documentary footage for broader channel use | Per documentary project 

Planning and coordination for documentary production (scope, locations, timing, logistics) | Per project 

Archival organization of documentary footage for future reuse | Per project   

REQUIRED QUALIFICATIONS 

• 1–5 years of experience producing or editing video content for digital marketing, social media, ecommerce, or content-driven brands.
• Demonstrated experience creating short-form, performance-driven video for channels such as YouTube, Instagram Reels, and/or paid social advertising.
• Experience capturing video using DSLR, mirrorless, or mobile cameras, including basic lighting and audio setup.
• Proficiency in Adobe Premiere Pro
• Confidence managing multiple production projects simultaneously.
• Ability to collaborate with marketing, ecommerce, and brand teams to produce content aligned with campaign and product priorities.
• We’re gardeners – you should be too… or at least possess a thirst to learn!   

PHYSICAL REQUIREMENTS 

This position involves a mix of office-based work and occasional field production. Candidates should have the ability to: 

• Sit or stand for extended periods while editing video or working at a computer workstation.
• Perform repetitive tasks, including typing, mouse use, and video editing.
• Utilize fine motor skills for operating computers, cameras, and other digital media equipment.
• Lift, carry, and set up video production equipment (such as cameras, tripods, lighting, or cases) weighing up to 25–50 pounds.
• Travel occasionally for on-location photo and video shoots.
• Work outdoors in various weather conditions during filming or field capture.
• Read screens and documents with near vision accuracy.
• Hear and communicate clearly in person, over the phone, and in virtual meetings. 

OUR CULTURE 

• We don’t just accept difference – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our customers, and our community.  We are introverts, extroverts, and everything in between.
• We have (at least) one week dedicated each year to dressing up in costumes.
• You’ll keep a pair gardening shoes and slippers in your office locker (when working in-office).
• Dogs, yoga, bagpipe parades and taco trucks all make appearances during our Build Weeks.
• We embrace memes.
• Don’t Stop Believin’ is our national anthem. 

THE PERKS 

•  The usual, but very important, things like health, vision, dental (which the company contributes to), as well as a matching retirement plan and company paid Life Insurance and Disability. 
• Additional optional benefits include a Health Savings Account (HSA), an Employee Assistance Program through InvestEAP, and access to discounted college courses and certificate programs through Champlain College’s TruED program. 
• Time to rejuvenate your mind and spend time with friends and family is very important. 
• We’re life-long learners and want you to be inspired to grow, whether it’s through Master Gardener, an Excel class, or want to be more informed in ways to support our Diversity, Equity and Inclusion efforts. 
• We share in our financial success, and you’ll receive an incentive payout when we achieve our financial and project goals. 
• The best way for you to connect with our products is by digging in the dirt and gardening with our products. We offer at-cost product discounts and at the end of each season, with any remaining unsold products, we give them out to our employees and the community to fuel more gardening passion! 

HOW TO APPLY  

If this work sounds invigorating and you are excited to learn more, please complete Step 1 - THIS WRITTEN SUBMISSION IS REQUIRED FOR CONSIDERATION:  

Step 1: Tell us how you evaluate the success of a brand / commerce video project. 

Include: 

• The metrics you pay attention to 

• How you use those metrics to improve future videos 

Please include a link to your digital portfolio. 

Do not go overboard – This is a simple writing exercise and a chance to get a sense for how you go about your craft. Also include a resume, but please focus on the first aspect as it’s the key to proving that you’re the right fit.   

American Meadows is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such aid, and no applicant will be penalized because of such a request. please email [email protected] to discuss your specific accommodation needs.