Experienced Customer Marketing Lead – Driving Customer Adoption, Loyalty, and Expansion at arenaflex
At arenaflex, we're revolutionizing the way companies manage their SaaS applications, and we're looking for a talented and passionate Customer Marketing Lead to join our team. As the enterprise leader in SaaS Management, arenaflex enables companies to discover, manage, and optimize their SaaS applications, reducing costs and minimizing financial and compliance risk. With over 40 million SaaS licenses and $40 billion in SaaS spend under management, arenaflex delivers the deepest insights, backed by more data than any other provider. Recently named a leader in the 2024 Gartner Magic Quadrant, arenaflex is positioned Highest on Ability to Execute and Furthest for Completeness of Vision. We're a fast-paced, collaborative, and innovative environment that's perfect for someone who thrives in a dynamic setting. If you're a marketing professional with a passion for customer marketing, we encourage you to apply for this exciting opportunity.
About arenaflex
arenaflex is the industry leader in SaaS Management, empowering companies to take control of their SaaS portfolio. Our AI-powered platform provides unmatched visibility into SaaS usage and spend, enabling companies to reduce costs and minimize financial and compliance risk. With a growing client base and a rapidly expanding product suite, we're looking for a talented Customer Marketing Lead to develop and execute our overall customer marketing strategies.
Job Summary
As a Customer Marketing Lead at arenaflex, you'll play a critical role in leading client adoption, advocacy, and retention efforts. You'll partner with cross-functional teams to develop and execute customer marketing strategies, leveraging your expertise in customer marketing to drive business growth and customer satisfaction. If you're a strategic thinker with a passion for customer marketing, we encourage you to apply for this exciting opportunity.
Key Responsibilities
• Partner with the arenaflex Content Marketing team to drive client inclusions in blogs, videos, conferences, eBooks, PR, user conferences, and more.
- Develop and execute a client communication strategy: newsletters, emails, and in-app messaging.
- Source, develop, and showcase client stories that highlight product value and promote internally to ensure all employees are aware and up to speed.
- Support product launches that leverage our community for early adoption and feedback.
- Collaborate with product management to develop product and feature adoption strategies, tactics, and KPIs.
- Partner with the revenue marketing team to develop expansion campaigns that generate incremental revenue and educate our clients on new products and capabilities.
- Measure and drive program effectiveness with clear KPIs to track performance, determine business impact, and ROI.
- Effectively identify, recruit, track, and enable client advocates and peer reviewers in a way that elevates their story and builds SaaS superheroes for arenaflex.
- Own Customer Advisory Board and create structured feedback loops programs like webinars and peer-to-peer roundtables.
Requirements
• 5+ years of experience in marketing with at least 2 years focused on customer marketing
- Strong written communication and presentation skills
- Ability to thrive in a fast-paced, high-growth environment with changing priorities
- Well organized, self-driven, and committed to detail and excellence with experience driving internal processes
- Proven track record in building clear ROI for customer marketing and growth strategies
- Experience with Salesforce, Pardot, 6sense (or other ABM tech), AppCues (or other in-app messaging technology), Webinar technology
- Deep interest in and growing understanding of how to use AI tools to accelerate marketing initiatives
Nice to Have
• Experience with tracking and measuring user engagement and adoption
- Experience using customer segmentation to tailor marketing efforts
What We Offer
At arenaflex, we're committed to Growing Stronger Together by fostering a diverse and inclusive workplace. We believe that a variety of perspectives not only fuels innovation but also allows us to better serve our diverse customer base. As a Customer Marketing Lead at arenaflex, you'll have the opportunity to work with a talented team of professionals who are passionate about customer marketing and committed to driving business growth.
Compensation and Benefits
arenaflex offers a competitive compensation package, including a salary, bonus, and stock options. We also offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
How to Apply
If you're a talented and passionate Customer Marketing Lead who is looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter explaining why you're the perfect fit for this role. We can't wait to hear from you!
Contact Us
If you have any questions or would like to learn more about this opportunity, please don't hesitate to contact us. We're always happy to chat with talented professionals who are interested in joining our team. Apply to this job Apply for this job