Senior Product Marketing Manager, Customer Acquisition, arenaflex Gaming Marketing
Join the arenaflex team and help shape the future of gaming entertainment for millions of players worldwide. At arenaflex, we're building an industry-leading gaming service where players come to discover, play, buy, and subscribe to the world's best video games. We're looking for a customer-obsessed, innovative, and data-driven Senior Product Marketing Manager (PMM) to join our team and drive our customer acquisition strategy.
About arenaflex
arenaflex is a leading technology company that's revolutionizing the gaming industry with its innovative products and services. Our mission is to create seamless, engaging gaming experiences that connect players globally through advanced technology and creative marketing approaches. We're a passionate group of innovators who are committed to breaking down barriers and making gaming accessible to everyone.
The Role
As a Senior Product Marketing Manager, Customer Acquisition, you'll play a critical role in growing arenaflex's marketing funnel at consideration and conversion steps. Your responsibility will include both growing established traffic channels and unlocking new channels within or outside of arenaflex's ecosystem. You'll partner with numerous arenaflex teams working on gaming IP or services and with cross-functional stakeholders across Product and Business Development teams to build and scale new marketing channels.
Key Job Responsibilities
* Develop and deliver the marketing strategy to maximize customer acquisition, focusing on traffic and conversion.
- Build partnerships across the immediate and broader organization, identify potential new traffic channels, and rapidly launch initiatives to test effectiveness and scale.
- Grow and evolve existing traffic channels, driving the strategy, initiatives, and tracking mechanisms for continuous improvement.
- Partner with Product, UX, and GTM teams to develop best-in-class landing page experiences and messaging to drive customer conversion.
- Build a deep understanding of traffic and conversion, and step up as the subject matter expert and thought leader in your domain. Regularly dive deep and inspect key metrics, work with data science teams to surface and analyze new metrics as needed. Identify patterns and key insights, surface in weekly/monthly business review mechanisms, and drive continuous learning and improvement.
- Manage the end-to-end execution of marketing campaigns: Define message & copy, drive legal reviews, provide & drive creative brief, define target customer segments, drive localization, campaign building, launching, and performance tracking. Demonstrate hands-on leadership in developing and executing new initiatives from concept to completion. Leverage merchandising teams, marketing channel SMEs, and Tech/BI teams to scale & automate.
- Manage multiple initiatives simultaneously, navigating ambiguity and shifting priorities in a fast-paced environment.
- Adapt global strategies to meet local needs — identify country-specific nuances that require tailored approaches to maximize adoption and engagement while meeting legal requirements.
A Day in the Life
Your day will be a dynamic blend of strategic planning, cross-functional collaboration, and data-driven decision-making. You'll navigate complex marketing landscapes, craft compelling narratives that drive global impact, and develop marketing strategies that resonate across diverse markets. You'll work with teams worldwide to build and execute campaigns that strengthen our brand presence and drive business growth.
About the Team
Our arenaflex team is a passionate group of innovators dedicated to creating seamless, engaging gaming experiences. We're committed to breaking down barriers and connecting players globally through advanced technology and creative marketing approaches.
Basic Qualifications
* 6+ years of professional non-internship marketing experience
- Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action
- Excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels of an organization
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes
- Experience with digital marketing tools and analytics platforms, and willingness to learn new tools
Preferred Qualifications
* MBA or advanced degree
- Background in customer acquisition, growth marketing
- Gaming industry experience
- Experience with subscription-based services
Compensation and Benefits
arenaflex offers a competitive compensation package, including a base salary range of $128,600/year to $212,600/year, depending on location and experience. We also offer a range of benefits, including medical, financial, and other perks. For more information, please visit our website.
Inclusive Culture
arenaflex is an equal opportunity employer and is committed to creating an inclusive culture that empowers our employees to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit our website for more information.
How to Apply
If you're a customer-obsessed, innovative, and data-driven marketing professional who is passionate about gaming and wants to join a dynamic team, please apply to this job through our website. We can't wait to hear from you!
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