Digital Analytics Engineer (GA4 / GTM)
About the Role
We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data. If you love making messy tracking setups bulletproof, you’ll enjoy this. What You’ll Do-
Audit our current tracking setup and identify gaps across the full funnel
Configure end-to-end tracking from landing page → key conversions
Set up and validate two core conversion events for purchases.
Implement everything via Google Tag Manager (client-side only)
Capture and pass user data securely for Enhanced Conversions
Ensure clean data flow between GTM, GA4, and Google Ads
QA everything so we can trust the data fully
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Proven experience implementing GTM + GA4 on custom-built websites
Strong understanding of the dataLayer and event architecture
Hands-on experience with Enhanced Conversions
Experience debugging and validating tracking across tools
Ability to work independently and communicate clearly on what’s broken and how you fixed it
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Experience working with marketplaces or two-sided platforms
Familiarity with subscription funnels and payment tracking
Experience improving attribution accuracy for paid ads
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Hourly contract
Flexible hours, async-friendly
Potential for ongoing work if it’s a great fit