Marketing Specialist
Hurom America is the leading high-end juicer brand in the USA, committed to making healthy living easy with innovative juicer products. They are seeking a Marketing Specialist to develop engaging content, manage community interactions, and enhance affiliate and influencer marketing efforts.
Responsibilities
- Develop engaging content concepts for social media, YouTube, and other multimedia channels, with a focus on vlogging and educational entertainment
- Shoot and edit short form video content, create designs for social media channels
- Draft scripts and outlines for multimedia productions
- Act as a brand ambassador as a personality appearing in Hurom’s original content, presenting information in an engaging manner
- Work with the Brand Marketing and Media Partnerships Manager to respond to social media comments and inquiries
- Communicate with creators and influencers by developing campaign briefs and negotiating deliverables
- Manage newsletters and promotional email campaigns
- Identify potential partners and reach out to establish relationships
- Manage relationships with affiliates and facilitate effective communication
- Execute gifting campaigns to incentivize and reward affiliates
- Develop innovative ideas to enhance our affiliate program and channel
- Develop an outreach program to identify and engage with influencers
- Cultivate lasting relationships with influencers in the industry
- Propose creative ways to involve influencers in future marketing initiatives
Skills
- Strong understanding of major social media platforms (Instagram, TikTok, YouTube, Facebook, Pinterest) with knowledge of algorithms, trends, audience growth strategies, and content creation (short-form videos, Reels, Shorts)
- Skilled in content production and design, including copywriting, video editing (CapCut, Premiere Pro, Final Cut), and graphic tools (Canva, Adobe Creative Suite)
- Interest in health, fitness, and wellness
- Comfortable speaking in front of crowds
- Strong interpersonal skills, with an outgoing personality and enthusiasm for engaging with new people
- Proactive and creative mindset with a passion for understanding and meeting customer needs
Benefits
- Competitive health plans.
- 401k retirement savings plan.
- Employee discounts on Hurom products.
- Flexible hybrid work schedule.
- Centrally located office in Rockefeller Center (NYC)
Company Overview
Company H1B Sponsorship