Business Development Representative

Everspring is a leading provider of AI-enabled education solutions. They are seeking a Business Development Representative to lead prospecting efforts and initiate new business opportunities with potential university clients.

Responsibilities

• Qualify and develop leads from company-activated marketing campaigns
• Drive outbound prospecting through a mix of calls, email, social outreach, and targeted account engagement
• Leverage data, intent signals, and modern sales tools to prioritize and personalize outreach
• Attend up to a dozen conferences and industry events every year
• Identify prospective client needs and suggest appropriate products and services
• Stay current with higher education operational and demographic trends
• Demonstrate an understanding of the different buying centers, the personas, and the triggers that motivate the prospects you must influence toward the sale
• Proactively seek new business opportunities in the market through social media outreach and using approved prospecting channels
• Hold discovery calls via Zoom and set up meetings or calls between qualified prospective clients and the sales team
• Stay current with new products and services, competitors, trends in AI, and new pricing and payment plans
• Support data management activities in Salesforce
• Setup outbound campaigns to targeted profiles using Salesforce
• Track and report on opportunity velocity and touchpoints using Salesforce
• Use AI toolkits such as Claude and GPT to accelerate workflows and improve communications
• Support sales team training activities
• Support cross-functional activity to support sales, including feedback loops to B2B on lead activity and efficacy

Skills

• BS degree in Marketing, Sales, Business Administration or relevant field
• Must be able to travel up to 25% of the year
• Applied working knowledge of Salesforce
• Experience supporting CRM and marketing-driven selling tactics
• Hands-on experience with multiple sales techniques, including self-initiated calls, zoom calls, and setup/working conferences and industry events
• Track record of achieving lead-flow and sales quotas
• Understanding of sales performance metrics
• Excellent communication and negotiation skills
• Ability to deliver highly engaging presentations to small and large groups
• Demonstrated understanding of the higher education operating environment
• Background selling products and services to higher-ed preferred
• Experience with virtual selling into higher-ed preferred
• Proven work experience as a Business Development Representative, Sales Account Executive or similar role in the higher-education market preferred

Benefits

• Hybrid work arrangement
• Paid parental leave
• Medical, dental and vision insurance
• FSA
• HSA
• Employer-paid short-term and optional long-term disability
• 401k with an employer match vested immediately
• A generous PTO plan that accrues with tenure
• Professional development
• Tuition reimbursement program
• Discounted onsite gym
• Optional pet insurance

Company Overview