[Remote] Associate Media Director, Programmatic

Note: The job is a remote job and is open to candidates in USA. Syneos Health Commercial Solutions is a global professional services organization focused on the biopharmaceutical industry. The Associate Media Director, Programmatic is responsible for supporting the omnichannel programmatic strategy and execution, collaborating with various teams to drive ROI for clients in the healthcare space.

Responsibilities

• Provide input and recommendations on appropriate channel mix and consideration set development for your clients
• Continuously improve our offering and look to scale appropriately
• Work with partner agencies on new business opportunities and pitches
• Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
• Develop close working relationship with client and agency brand teams to drive their understanding of programmatic omnichannel media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
• Develop, apply and share best practices for ongoing programmatic campaign management, reporting, and execution
• Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
• Support processes and approach to directing trading and ad operations teams as needed
• Create intuitive presentations to be delivered to internal & external key stakeholders
• Lead the development of and presentation of detailed media recommendations along with respective external media partners
• Collaborate with data science and analytics team to develop measurement plans that include channels outside of media
• Own the success and overall KPI result of your programmatic campaigns and clients
• Assist in delivery of media strategy consultancy to internal agency staff and client teams
• Provide liaison services between the Integrated Media Team and third-party media agencies to: Ensure media strategies align with AOR strategic foundation
• Maximize creative work by supporting agencies to reach fullest potential via selected channel placements
• Hands-on experience with ad technologies including data management platforms (e.g. DeepIntent, PulsePoint, Lasso) and ad verification tools required
• Familiarity with data visualization tools
• Experience with ad serving solutions, tag management and operations
• Experience with competitive media tools such as Kantar, Pathmatics, comScore, etc

Skills

• Bachelor's degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech side
• Must be willing to travel to the client office in San Francisco once or twice a month
• Experience designing and implementing pharmaceutical programmatic media campaigns
• Candidates should be knowledgeable in how to leverage multimedia in the programmatic media environment
• Experience in pharmaceutical or healthcare space required
• Experience in other biddable media platforms a plus (e.g. paid social, paid search)
• Excellent presentation skills, and history of successful client engagements
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical abilities and quantitative skills

Benefits

• Eligibility to earn commissions/bonus based on company and / or individual performance
• A competitive compensation package
• Health benefits to include Medical, Dental and Vision
• Company match 401k
• Flexible paid time off (PTO) and sick time
• Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work
• Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements

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