[Remote] Marketing Data Operations Analyst- US, East Coast

Note: The job is a remote job and is open to candidates in USA. Algomarketing is a global marketing and sales operations consultancy specializing in technology and SaaS. They are seeking a Marketing Data Operations Analyst to manage the marketing database infrastructure and collaborate with marketing teams to enhance audience segmentation and data strategies.

Responsibilities

• Apply best practices to uphold high standards of data quality, facilitating precise audience segmentation, reporting and analysis
• Leading the continuous efforts to look for ways to improve data quality within the database to maximise marketable audiences and database utilisation
• Create, manage and develop audiences and segmentation models for improved audience targeting
• Gathering marketer requirements to build effective audience lists for marketing campaigns
• Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation
• Drive collaboration with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement
• Provide ongoing sessions with the marketing team to help improve understanding and best utilisation of Zooms marketing database
• Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database
• Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs
• Support in the processing and management of incoming lead data, ensuring the accurate classification of data

Skills

• Ideally has a Bachelor's degree in a technology or computer science-related subject
• 5+ years of related experience working with large-scale databases that focus on both B2C/B2B data
• Very strong knowledge of marketing data, tools, and technologies, including CRM systems, CDP/SCV, marketing automation platforms, data warehouses, and dashboard/reporting tools
• Very strong expertise in data analysis, reporting, and strong proficiency in SQL or equivalent
• Very strong attention to detail and analytical mindset, with an ability to turn data into actionable insights
• Excellent communication skills to collaborate with cross-functional teams and key stakeholders, with an ability to explain complex technical concepts to non-technical stakeholders
• Problem-solving mindset with attention to detail, and can work independently and take initiative

Benefits

• Workplace_type: Fully remote
• 6-month contract, with extension opportunities

Company Overview