[Remote] Remote Head of Product Marketing - Engineering Intelligence

Note: The job is a remote job and is open to candidates in USA. Accuris is transforming how engineering organizations access and apply critical technical intelligence. They are seeking a strategic Head of Product Marketing to lead their Engineering Intelligence business, responsible for defining market positioning and driving go-to-market strategy while managing a team of Product Marketers.

Responsibilities

• Define and evolve the positioning and messaging for the Engineering Intelligence portfolio, including: Engineering Workbench (EWB / EWB Pro), AI Assistant, Thread / Traceability, Goldfire, Integrations and workflow solutions
• Translate complex technical capabilities into clear, differentiated business value
• Drive category creation and thought leadership around Engineering Intelligence
• Build competitive positioning against traditional standards providers, engineering workflow tools, and emerging AI entrants
• Lead GTM planning and launch execution for new products, capabilities, integrations, and AI initiatives
• Partner with Product Management to shape roadmap narratives and market readiness
• Create scalable launch frameworks, enablement plans, and adoption programs
• Develop segmentation, ICP, and persona strategies across engineering, quality, compliance, R&D, and digital engineering audiences
• Help shape category leadership and market awareness for Engineering Intelligence
• Equip Sales and SDR teams with messaging, tools, battlecards, objection handling, and competitive intelligence
• Partner with Sales Enablement to improve sales readiness and effectiveness
• Partner closely with Revenue leadership to improve conversion, pipeline quality, and win rates
• Support strategic enterprise deals and executive-level customer conversations
• Help shape packaging, pricing, and commercial narratives
• Develop value-based messaging around engineering productivity, compliance, digital transformation, and technical decision intelligence
• Leverage AI tools and modern GTM technologies to improve marketing effectiveness, scalability, and execution speed
• Use AI to accelerate: Content creation and messaging development, Competitive and market analysis, Persona and ICP research, Launch planning and campaign optimization, Sales enablement and customer insights, Executive presentations and strategic storytelling
• Identify opportunities where AI can remove friction, improve decision-making, and increase organizational leverage
• Help establish best practices for AI-enabled Product Marketing workflows across the organization
• Build a culture of operational excellence by incorporating AI-assisted workflows, automation, and modern marketing tools into day-to-day execution
• Lead and mentor a growing Engineering Intelligence Product Marketing organization
• Establish operational rigor, prioritization, and performance standards
• Build a high-performance culture focused on outcomes, clarity, accountability, and execution excellence
• Partner cross-functionally to ensure alignment between Product, Marketing, and Revenue teams
• Develop deep expertise in the engineering software, standards, compliance, and industrial technology landscape
• Conduct market, customer, and competitive research to identify whitespace and growth opportunities
• Bring the voice of the customer into roadmap, messaging, and GTM decisions
• Monitor emerging trends in engineering, AI, compliance, digital thread, traceability, and technical knowledge management

Skills

• 10+ years in Product Marketing, GTM Strategy, or related leadership roles
• Experience leading and developing Product Marketing teams
• Strong background in B2B SaaS, enterprise software, industrial technology, engineering software, PLM/ALM, AI, or technical platforms
• Proven success leading enterprise GTM initiatives and product launches
• Experience supporting complex sales cycles and executive-level buyer conversations
• Strong executive communication, storytelling, and presentation skills
• Demonstrated ability to use AI tools to improve team productivity, execution quality, and go-to-market outcomes
• Strong familiarity with modern AI-enabled marketing and research workflows
• Experience applying AI to market analysis, content development, messaging refinement, customer insights, and competitive intelligence
• Strong understanding of how AI is changing enterprise software buying behavior and GTM execution
• High degree of curiosity, adaptability, and experimentation with emerging AI and GTM technologies
• Experience in engineering, manufacturing, compliance, standards, digital thread, traceability, or industrial software markets
• Familiarity with AI-enabled enterprise workflows and technical knowledge systems
• Experience in PE-backed or high-growth transformation environments
• Strong analytical and strategic thinking capabilities

Benefits

• Annual incentive plan
• Comprehensive benefits

Company Overview