[Remote] Media Lead
Note: The job is a remote job and is open to candidates in USA. Koddi is a global technology company specializing in commerce media technology and strategy. The Media Lead will partner with premier travel brands to create data-driven solutions and manage large-scale digital marketing campaigns, providing insights and support to clients.
Responsibilities
- Analyze campaign performance and generate performance reports
- Oversee budget pacing and make recommendations to meet monthly spend goals
- Oversee the creation of new ad campaigns and ensure quality builds prior to launch
- Create ad mockups and presentation decks for client delivery
- Manage hotel information files and product catalogs, completing missing information to enable additional live properties
- Create new catalogs, compile hotel information, organize images and URLs, and apply appropriate labels
- Train and mentor Digital Marketing Analysts on advertising best practices
- Provide strategic support across accounts and lead client calls
- Set up tests, develop mockups, and deliver updates to P&I and stakeholders
- Provide feedback on team efficiency and recommend improvements to increase productivity
- Research industry trends, competitors, and solutions, and share insights with the team
- Partner with the product team on campaign management tools and drive initiatives through completion
- Collaborate on feature requests and contribute ideas for new enhancements that improve performance
- Leverage AI tools to enhance campaign analysis, streamline reporting, generate insights, and improve workflow efficiency
- Identify and implement AI-driven processes to improve testing, creative iteration, and performance optimization
Skills
- Digital marketer with a strong eye for product enhancements and platform improvements
- 5+ years of experience in an agency, paid search, or digital advertising environment in a client-facing capacity
- Strong analytical skill set with the ability to mine data for trends and communicate opportunities effectively through data and visuals
- Hands-on experience using AI tools such as ChatGPT, Claude, or similar platforms to support analysis, problem-solving, and workflow efficiency
- Comfort integrating AI into day-to-day work and proactively exploring ways it can improve performance and productivity
- Ability to work effectively in both independent and team environments
- Self-motivated, results-oriented mindset with a strong sense of ownership
- Capable of leading and managing multipoint communication, with strong written, verbal, and interpersonal skills
- Comfortable with ambiguity and adaptable in a fast-growing environment
- Highly detail-oriented and exceptionally organized
- Proven ability to collaborate effectively with customers, management, and peers
- Previous experience with large-scale dynamic advertising (e.g., DCO, feed-based retail or shop ads) is preferred but not required
Company Overview
Company H1B Sponsorship