[Remote] Industry Marketing Lead, Accounting Firms

Note: The job is a remote job and is open to candidates in USA. Pilot is a company focused on enhancing bookkeeping and accounting services through technology and financial expertise. They are seeking an Industry Marketing Lead for Accounting Firms to develop and execute marketing strategies that drive awareness and adoption of their AI-powered platform, Meridian, among accounting firms.

Responsibilities

• Develop and execute Pilot's marketing strategy for the accounting firm segment
• Build a deep understanding of firm economics, staffing challenges, workflow bottlenecks, technology adoption trends, and industry dynamics
• Identify opportunities to accelerate Meridian adoption across different firm sizes and specialties
• Monitor industry trends, competitive offerings, and emerging AI solutions impacting the accounting profession
• Create and execute integrated marketing campaigns targeting accounting firm decision-makers
• Build full-funnel programs that generate awareness, engagement, pipeline, and customer adoption
• Partner with Revenue teams to support account-based marketing initiatives for strategic firms
• Develop scalable acquisition and expansion motions across the accounting firm lifecycle
• Position Meridian as a transformative platform for modern accounting firms
• Develop messaging that articulates how AI can improve firm profitability, staff leverage, service delivery, and growth
• Create compelling narratives around the future of accounting operations and AI-enabled firms
• Establish Pilot as a trusted thought leader within the accounting profession
• Develop research reports, benchmark studies, playbooks, webinars, podcasts, case studies, and educational resources
• Translate customer insights into high-impact content that resonates with firm owners, managing partners, operations leaders, and CAS leaders
• Partner with customers to showcase success stories and measurable business outcomes
• Support executive thought leadership initiatives
• Own key metrics including pipeline contribution, customer acquisition, industry engagement, content performance, and partner-generated opportunities
• Analyze campaign effectiveness and optimize programs based on performance data
• Continuously improve marketing programs to accelerate adoption and growth

Skills

• 7-12+ years of experience in one of the following areas: B2B marketing, industry marketing, product marketing, partner marketing, or demand generation to accounting firms
• Accounting Firm Operator - You have experience running an accounting firm or expanding firm operations
• Accounting firm experience as an influencer, association leader, keynote speaker, etc
• Experience in accounting technology, fintech, practice management software, workflow automation, or AI solutions
• Knowledge of accounting firm operations, CAS practices, bookkeeping services, tax workflows, or audit environments
• Exceptional communication, project management, and stakeholder management skills
• Strong content development and storytelling capabilities
• Experience working cross-functionally across sales, product, partnerships, and customer success teams
• Proven track record of building and executing go-to-market strategies that drive measurable revenue impact
• AI-fluent in your own workflow. You're already using LLMs and AI tools to compress research, draft, iterate, and run plays at scale. You have a view on what AI is good at, what it isn't, and your work shows it
• Strong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metrics

Benefits

• Flexible vacation/time-off policy
• All federal holidays are observed
• Competitive benefits package including additional wellness benefits
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
• 401(k) plan
• In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.

Company Overview

Company H1B Sponsorship