[Remote] Ad Creative Strategist (Paid Media)

Note: The job is a remote job and is open to candidates in USA. 215 Marketing is a performance marketing agency seeking an Ad Creative Strategist who specializes in creative strategy and performance optimization in paid media advertising. The role involves developing and producing high-performing ad creatives across platforms like Meta, TikTok, and YouTube, focusing on measurable results and continuous improvement through testing and iteration.

Responsibilities

• Develop high-performing ad concepts, hooks, and messaging angles based on campaign goals
• Determine appropriate creative formats (UGC, motion, static, etc.) for each campaign
• Design and produce ad creatives across image and video formats
• Create short-form video content optimized for paid social platforms
• Build and maintain scalable frameworks for creative production across multiple accounts
• Develop clear creative briefs and direction for campaigns
• Establish and enforce quality standards for ad creative output
• Work directly with media buyers to review performance and identify optimization opportunities
• Analyze performance data to identify winning creative patterns and trends
• Rapidly iterate on existing creatives and produce new variations based on performance insights
• Ensure consistency and quality of creative output across all client accounts
• Act as the central creative resource for paid media initiatives

Skills

• 2+ years of experience creating paid ad creative (Meta, TikTok, YouTube, etc.)
• 2+ years of experience producing both static and video ad assets
• Experience working in a performance marketing agency or DTC brand environment
• Strong understanding of paid media performance metrics (CTR, CPA, conversions, etc.)
• Proven ability to manage multiple projects and maintain high creative output
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects) or equivalent
• Strong video editing and storytelling capabilities
• Experience collaborating with media buyers and/or performance teams
• Ability to function autonomously, be self-directed, and highly organized
• Excellent attention-to-detail
• Strong communication and problem-solving skills

Company Overview

Company H1B Sponsorship