Customer Marketing Consulting (CMC) Team Lead – Direct Marketing Targeting Strategy & Campaign Execution Manager
About arenaflex: A Global Leader in Customer-Centric Innovation
At arenaflex, we believe that with the right backing, people and businesses have the power to progress in incredible ways. As a globally recognized leader in financial services and customer engagement, arenaflex has built a reputation for excellence, integrity, and innovation that spans decades. When you join Team arenaflex, you become part of a diverse, dynamic, and forward-thinking community of colleagues who share an unwavering commitment to backing our customers, our communities, and one another.
At arenaflex, you will be recognized for your contributions, your leadership capabilities, and the meaningful impact you make every single day. Every colleague has the opportunity to share in the company’s collective success. Together, we win as a team, striving to uphold the values that define us and fulfill our powerful promise to deliver the world’s best customer experience every day. We do this with the utmost integrity, fostering an environment where everyone is seen, heard, and feels they truly belong.
Join Team arenaflex and let’s lead the way together.
How We Serve Our Customers
The way we serve our customers is constantly evolving, and we gladly accept this challenge. Whether you’re identifying new ways to prevent fraud, enabling customers to launch new ventures, or unlocking insights from one of the most valuable data sets in the world, your work at arenaflex will have a meaningful and measurable impact on both our customers and our business.
With abundant opportunities to learn from industry leaders who have defined the course of customer marketing and analytics, you’ll be empowered to grow your career and define your own professional path. Find your place in risk, analytics, and customer marketing on #Teamarenaflex, where innovation meets purpose and where your talents are nurtured to achieve extraordinary outcomes.
The Opportunity: Customer Marketing Consulting (CMC) Team Lead
We are seeking a strategic, analytical, and relationship-driven Customer Marketing Consulting (CMC) Team Lead – Direct Marketing Targeting Strategy & Campaign Execution Manager to join our growing team. This pivotal role partners closely with Marketing to develop and execute direct marketing targeting strategies that reach our valued Consumer and Commercial customers with highly relevant and personalized offers. As the subject matter expert on the targeting and eligibility process, you will provide actionable recommendations, sophisticated solutions, and consultative guidance to help our marketing partners achieve their campaign goals with precision and impact.
As the CMC Team Lead, you will ensure the timely, accurate, and efficient execution and delivery of customer lists for campaign deployment across multiple marketing channels. You will troubleshoot complex problems, conduct deep analyses, and take ownership of identifying and leading process improvements that drive efficiency and automation throughout campaign execution. Additionally, you will provide marketers with essential training and guidance on the list execution process, empowering them to work more independently and effectively.
Please note: This role does not have direct reports but operates as a functional team lead, influencing outcomes through expertise, collaboration, and consultative leadership.
Key Responsibilities
- Consultative Partnership with Marketing: Serve as the primary consulting partner to marketing teams on targeting and eligibility strategies for benefit reinforcement and spend campaigns targeted at Consumer and Commercial customers. This includes conducting research on new data elements, reviewing segmentation logic within mail plans, meeting with risk and analytic partners, and helping marketers submit requests accurately within our eligibility platforms.
- List Request Review and Execution: Review all list request submissions for accuracy, collaborate with marketing to finalize details, and provide clear, detailed instructions to list execution team members responsible for coding and creating files for delivery. Depending on available capacity, the Team Lead may also be directly responsible for list execution in Unica or proprietary list execution platforms.
- Platform Transformation Support: Provide subject matter expertise to the platform transformation team, actively participating in testing and campaign migration efforts to ensure seamless transitions to new platforms.
- Anomaly Investigation and Resolution: Troubleshoot and research any data anomalies or customer complaints that arise during campaign execution, working diligently to identify root causes and implement corrective actions.
- Process Improvement Leadership: Identify process efficiencies and opportunities to simplify workflows or reduce the number of list requests from marketing, freeing up valuable capacity for higher-impact initiatives and strategic projects.
- Training and Knowledge Sharing: Develop and deliver training sessions, documentation, and ongoing guidance to empower marketers with a deeper understanding of the list execution process and best practices.
- Cross-Functional Collaboration: Build and maintain strong relationships with stakeholders across marketing, analytics, risk, compliance, and technology teams to ensure alignment and successful campaign outcomes.
Essential Qualifications
- Strategic and Logical Thinking: Demonstrated ability to think strategically, analyze complex situations, and develop logical, data-driven solutions to marketing challenges.
- Marketing Operations Knowledge: Solid understanding of marketing operations, campaign execution workflows, and the intricacies of customer targeting in a large enterprise environment.
- Data and Platform Experience: Hands-on experience working with data and marketing platforms such as Unica or Redpoint, with the ability to navigate and optimize these systems effectively.
- Organizational Excellence: Exceptional organizational skills with a proven ability to manage multiple projects, prioritize effectively, and meet tight deadlines in a fast-paced environment.
- Problem-Solving Attitude: A “can-do” attitude paired with creative problem-solving skills and a willingness to tackle challenges head-on.
- Relationship and Communication Skills: Strong interpersonal, relationship-building, and communication skills with demonstrated consulting expertise and the ability to influence stakeholders at all levels.
- Process Improvement Mindset: A natural inclination toward identifying inefficiencies and implementing improvements that drive operational excellence.
Preferred Qualifications
- Big Data and Programming Experience: Experience with big data platforms and programming languages such as Hive, PySpark, SQL, or similar technologies is a significant plus.
- Advanced Analytics Background: Familiarity with advanced analytics, segmentation methodologies, and predictive modeling techniques used in direct marketing.
- Change Management Experience: Prior experience supporting platform transformations, system migrations, or large-scale operational changes.
- Industry Knowledge: Experience in financial services, consumer marketing, or related industries is highly desirable.
Compensation and Benefits
At arenaflex, we believe in rewarding talent and supporting holistic well-being. The expected salary range for this role is $80,000.00 to $155,000.00 annually, plus bonus incentives and a comprehensive benefits package. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their physical, financial, and mental health through every stage of life. Our offerings include:
- Competitive base salaries
- Performance-based bonus incentives
- 6% company match on retirement savings plans
- Free financial coaching and comprehensive financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- 20+ weeks of paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Robust career development and training opportunities
Work Environment and Culture at arenaflex
At arenaflex, we foster a culture of collaboration, innovation, and inclusion. We are committed to creating an environment where every colleague feels valued, empowered, and inspired to do their best work. Our enterprise working model, arenaflex Flex, provides greater flexibility to colleagues while preserving the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will work onsite, in a hybrid model (combination of in-office and virtual days), or fully virtually.
We are an equal opportunity employer and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. Our commitment to diversity and inclusion is not just a policy—it’s a fundamental part of who we are.
Career Growth and Learning Opportunities
Joining arenaflex means embarking on a career journey that’s unique and meaningful to you. We invest in our colleagues’ growth through mentorship programs, leadership development initiatives, continuous learning opportunities, and exposure to cutting-edge marketing technologies and strategies. Whether you aspire to deepen your expertise in customer marketing analytics, transition into a leadership role, or explore new areas within our global organization, arenaflex provides the resources, support, and encouragement you need to achieve your professional aspirations.
Why Choose arenaflex?
When you join arenaflex, you’re not just taking a job—you’re joining a community that’s dedicated to making a difference. You’ll work with talented professionals who are passionate about what they do, on projects that have real impact, in an environment that values your unique perspective and contributions. We back our colleagues with the support they need to thrive, professionally and personally.
Ready to Make an Impact?
If you’re a strategic thinker with a passion for customer marketing, a knack for solving complex problems, and a desire to work with one of the most valuable data sets in the world, we want to hear from you. Bring your expertise, your creativity, and your ambition to arenaflex, and help us shape the future of customer engagement.