Senior Customer Insights Analyst – Remote Social Media Support & Consumer Loyalty Analytics at arenaflex

About arenaflex – Pioneering the Future of Home Improvement Retail

arenaflex is a leading, privately‑owned retailer that empowers millions of homeowners, DIY enthusiasts, and professional contractors to transform their spaces. With a robust omnichannel presence that blends brick‑and‑mortar stores, e‑commerce platforms, and a vibrant social‑media community, arenaflex has set the standard for customer‑centric innovation in the home‑improvement industry. Our mission is simple: to inspire and enable every customer to create a better home, every day. To achieve this, we rely on data‑driven insights, cutting‑edge technology, and a culture that celebrates curiosity, collaboration, and continuous improvement.

Why This Role Matters

In today’s hyper‑connected world, social media is the front line of the customer experience. Every comment, review, and share shapes brand perception and influences purchasing decisions. As a Senior Customer Insights Analyst at arenaflex, you will be the strategic voice that translates social‑media chatter into actionable intelligence, helping the organization deepen loyalty, refine product offerings, and deliver unforgettable experiences across every touchpoint.

Role Overview

This is a fully remote, full‑time position reporting directly to the Senior Director of Customer Insights. You will own the end‑to‑end research lifecycle for social‑media‑driven customer feedback, from study design and data collection to analysis, storytelling, and strategic recommendation. Your work will be visible to senior leadership, cross‑functional partners, and external stakeholders, influencing decisions that affect millions of customers nationwide.

Key Responsibilities

• Strategic Study Design: Partner with the Senior Director to define research objectives, develop comprehensive study plans, and select the most effective quantitative and qualitative methodologies for capturing social‑media sentiment.
• Data Collection & Management: Oversee the deployment of surveys, sentiment‑analysis tools, and social listening platforms; ensure data integrity, privacy compliance, and timely delivery of raw datasets.
• Advanced Analytics & Insight Generation: Apply statistical techniques (e.g., regression, factor analysis, clustering) and qualitative coding to uncover patterns, pain points, and emerging trends within customer feedback.
• Storytelling & Presentation: Craft compelling narratives, visual dashboards, and executive‑level presentations that translate complex data into clear, actionable recommendations for product, marketing, and service teams.
• Cross‑Functional Collaboration: Work closely with product managers, marketing strategists, CX specialists, and technology partners to embed insights into roadmap planning, campaign optimization, and service enhancements.
• Process Optimization: Continuously evaluate and refine the research workflow, adopting new tools, automation scripts, and best practices to increase efficiency and relevance.
• Vendor Management: Liaise with external research vendors and technology providers to ensure high‑quality data collection, methodological rigor, and cost‑effective solutions.
• Thought Leadership: Serve as the internal champion for data‑driven decision making, mentoring junior analysts and promoting a culture of evidence‑based innovation.

Essential Qualifications

• Bachelor’s degree in Business, Marketing, Statistics, Psychology, or a related field (Master’s preferred).
• Minimum of 3 years of hands‑on experience in market research, customer insights, or consumer analytics, preferably within a retail or e‑commerce environment.
• Demonstrated expertise in both quantitative (e.g., SPSS, R, Python) and qualitative (e.g., focus groups, thematic analysis) research methods.
• Proven ability to manage multiple projects simultaneously, meet tight deadlines, and deliver high‑quality outputs under pressure.
• Strong analytical mindset with excellent problem‑solving and critical‑thinking capabilities.
• Exceptional written and verbal communication skills, with a talent for translating data into clear, persuasive stories for diverse audiences.
• Experience designing and executing end‑to‑end research programs, including questionnaire development, sampling strategy, and data analysis.
• Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel) and familiarity with data‑visualization tools such as Tableau or Power BI.
• Comfortable interacting directly with customers via social‑media channels, forums, and community platforms.

Preferred Qualifications

• Advanced degree (MBA, MS in Analytics, or PhD) with a focus on consumer behavior or data science.
• Hands‑on experience with modern research platforms such as Qualtrics, Medallia, or SurveyMonkey.
• Knowledge of social‑media listening tools (e.g., Brandwatch, Sprout Social, Talkwalker) and natural language processing techniques.
• Demonstrated ability to synthesize insights across multiple data sources (transactional data, web analytics, CRM) to build a holistic view of the customer journey.
• Track record of influencing product or marketing strategy through data‑driven recommendations.
• Experience mentoring junior analysts or leading cross‑functional project teams.

Core Skills & Competencies

• Analytical Rigor: Mastery of statistical analysis, hypothesis testing, and data modeling.
• Storytelling Ability: Capacity to craft narratives that resonate with both technical and non‑technical stakeholders.
• Collaboration: Strong interpersonal skills to build trust and partnership across departments and levels.
• Adaptability: Ability to thrive in a fast‑changing environment, quickly learning new tools and methodologies.
• Customer Empathy: Deep understanding of the customer mindset, especially within the context of social‑media interaction.
• Project Management: Organized approach to planning, tracking, and delivering complex research initiatives.
• Technical Proficiency: Comfortable with statistical software (SPSS, R, Python) and data‑visualization platforms.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its people. As a Senior Customer Insights Analyst, you will have access to:

• Mentorship from senior leaders in analytics, product development, and digital strategy.
• Sponsored certifications in advanced analytics, data visualization, and research methodology.
• Opportunities to lead high‑visibility, cross‑functional projects that shape the future of the brand.
• Rotational programs that expose you to marketing, merchandising, and technology teams, broadening your business acumen.
• Regular knowledge‑sharing sessions, hackathons, and innovation labs that encourage creative problem‑solving.

Work Environment & Culture at arenaflex

Our remote‑first philosophy is built on trust, flexibility, and results‑orientation. You will join a diverse, inclusive community that values:

• Collaboration: Virtual “watercooler” chats, cross‑regional brainstorming sessions, and collaborative project spaces.
• Innovation: A culture that rewards curiosity, experimentation, and data‑driven risk‑taking.
• Well‑Being: Comprehensive wellness programs, mental‑health resources, and flexible scheduling to support work‑life harmony.
• Recognition: Regular acknowledgment of achievements through awards, peer‑nominated accolades, and performance bonuses.
• Diversity & Inclusion: Commitment to building a workforce that reflects the customers we serve, with employee resource groups and inclusive policies.

Compensation, Perks & Benefits

arenaflex offers a competitive salary range of $35,000–$40,000 USD per year, commensurate with experience and expertise. In addition to base pay, you will enjoy:

• Performance‑based bonuses and annual salary reviews.
• Comprehensive health, dental, and vision insurance plans.
• Retirement savings options with company matching contributions.
• Generous paid time off, holidays, and parental leave.
• Professional development stipend for courses, conferences, and certifications.
• Home‑office allowance to equip your workspace with ergonomic furniture and technology.
• Access to a global network of colleagues, mentorship programs, and internal mobility pathways.

How to Apply

If you are passionate about turning social‑media conversations into strategic business advantage and thrive in a remote, data‑driven environment, we want to hear from you. Click the link below to submit your application, resume, and a brief cover letter outlining why you are the perfect fit for this role at arenaflex.

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Join arenaflex – Shape the Future of Home Improvement

At arenaflex, your insights will directly influence how millions of customers experience home improvement. You will be part of a forward‑thinking team that values curiosity, rigor, and impact. Take the next step in your career and help us turn data into delight. Apply today and become a catalyst for change at arenaflex.