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[Remote] Recruitment Marketing Lead

Remote Full-time Live

Note: The job is a remote job and is open to candidates in USA. MetLife is one of the world’s leading financial services companies, recognized for its commitment to creating a confident future. The Recruitment Marketing Lead will drive and execute strategies to position MetLife as an employer of choice, focusing on attracting top talent globally through innovative marketing campaigns and partnerships with various teams.

Responsibilities

  • Lead, develop, and implement strategic talent recruitment marketing campaigns that successfully attract and convert top talent globally
  • Identify and leverage key marketing tools and channels to improve hiring efficiency (conversion rates, time-to-fill)
  • Create and execute paid media, email, and talent marketing strategies that engage target audiences, grow talent pipelines using CRM, ATS, and other tools
  • Enable recruiters and hiring managers to market MetLife as an Employer of Choice around the globe
  • Embed AI into recruitment marketing work to scale impact, enhance efficiency, and elevate output while preserving authenticity

Skills

  • 8-10 years of marketing experience to include digital asset development, organic and paid social media, email and event marketing, and lead generation
  • 5+ years of recruitment marketing experience
  • 2+ years of global marketing experience
  • Demonstrated ability and strong judgment in applying AI, integrating it with subject-matter expertise to enhance quality and outcomes
  • Strategic mindset and the ability to simultaneously execute in a highly collaborative, global environment, with minimal direction
  • Experience with Avature CRM

Benefits

  • Annual short-term incentive compensation
  • Stock-based long-term incentives
  • Programs for physical and mental health
  • Financial wellness
  • Support for families
  • Comprehensive health plan that includes medical/prescription drug and vision, dental insurance
  • No-cost short- and long-term disability
  • Company-paid life insurance and legal services
  • Retirement pension funded entirely by MetLife
  • 401(k) with employer matching
  • Group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance
  • Employee Assistance Program (EAP) and digital mental health programs
  • Parental leave
  • Paid time off
  • Paid holidays
  • Volunteer time off
  • Tuition assistance

Company Overview

  • We live in a time of unprecedented change. A time when economies, regulations, and social safety nets are all in flux. It was founded in 2005, and is headquartered in Amsterdam, Noord-Holland, NLD, with a workforce of 10001+ employees. Its website is https://guidion.com.
  • Company H1B Sponsorship

  • MetLife has a track record of offering H1B sponsorships, with 12 in 2026, 164 in 2025, 108 in 2024, 113 in 2023, 155 in 2022, 75 in 2021, 81 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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