[Remote] Director of Demand Generation and Marketing Operations

Note: The job is a remote job and is open to candidates in USA. Quantum Workplace helps leaders build thriving teams through a connected talent platform. The Director of Demand Generation and Marketing Operations will oversee demand generation strategies and marketing operations, including managing campaigns, paid media, and HubSpot infrastructure while leading a small team.

Responsibilities

• Execute integrated campaign programs across new business and expansion — translating strategy into programs that move measurable pipeline
• Manage paid media performance across search, paid social, and retargeting, including agency relationships, channel mix, and efficiency
• Build and maintain segmented nurture tracks that convert leads over time, not just at the top of the funnel
• Manage BDR alignment: lead quality standards, handoff workflows, and outbound enablement
• Own events strategy as a demand channel, with pipeline tracking before and after each event
• Manage third-party publication placements focused on lead generation outcomes
• Own HubSpot end-to-end: attribution, data hygiene, dashboard buildout, and ongoing optimization
• Design and calibrate the lead scoring model so it reflects actual pipeline quality — not just activity
• Serve as the team's centralized reporting hub: every function gets accurate, timely performance data
• Define and maintain unified marketing processes and Asana infrastructure
• Own closed-loop attribution reporting that connects marketing activity to pipeline and revenue across every channel
• Manage intent lead routing and workflow management; manage Chili Piper in partnership with RevOps
• Partner with RevOps on system alignment and shared reporting
• Evaluate and manage the marketing tech stack — vendor relationships, renewals, and recommendations for new tools

Skills

• 10+ years in B2B SaaS marketing with significant experience in both demand gen and marketing operations, including prior ownership of a marketing ops function at scale
• A track record operating at or near Director/VP level, with real pipeline accountability — not just reporting on it
• Proven ability to build and optimize a demand engine from strategy through measurement in a high-growth environment
• Deep HubSpot expertise; experience with Chili Piper, intent tools, and attribution modeling a strong plus
• Experience managing paid media programs — agency or in-house — with a focus on efficiency, not just volume
• Comfortable in a player-coach role: able to manage direct reports while still owning hands-on execution
• Strong collaborator who thrives when creative direction comes from above and execution ownership is yours
• Experience with ABM platforms and outbound motion alignment
• HR tech or adjacent SaaS background
• Familiarity with intent data platforms (e.g., 6sense, Bombora, or similar)

Benefits

• Health Insurance: We offer 3 options (1 option is 100% premium paid by QW for employees) + Telehealth
• Dental & Vision: We cover 100% of premiums for employees
• 401k: We match 100% of contributions up to 4% and you're fully vested on day 1
• Additionally, our benefits include parental leave, PTO, 13 paid holidays, your birthday off, summer hours, and more.
• Employee-led Council works to create a more inclusive workplace
• No dress code - wear what makes you feel confident - BE YOU!
• Annual professional and wellness development allowance – conferences, books, gym reimbursements, workout equipment, and more!
• Our Omaha office has an on-site fitness center - free for Qwirk use
• Monthly manager-employee lunches for goal planning and development
• Zoo membership to your closest zoo
• Remote work stipend for 100% remote Qwirks

Company Overview