Brand Manager, New Revenue Streams

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. As Brand Mana ger within our New Revenue Streams business, here's... What You’ll Do for Us • Ensure alignment of brand strategy with overall Company strategy to drive profitable growth. • Develop 3-Year long-range plan strategy for growth, annual brand plans, brand positioning, and insights. • Partner with diverse cross-functional team to develop brand plans and innovation pipeline. • Manage business performance through data analysis by converting KPI’s and findings into specific insights and actions that drive business results. • Manage program budgets and timelines to drive flawless execution of the plan, hitting all key milestones on time and within budget. • Effectively influence internal and external stakeholders to achieve business objectives. • Think and act like a business owner with a general management mindset. • Demonstrate strong financial acumen and manage brand P&L • Lead partner routines. Qualifications & Requirements • Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business; MBA preferred • 3 or more years of relevant work experience in brand management • Experience with Nielsen or IRI, BASES and other quantitative research tools and a passion for understanding consumer behavior. • Knowledge of procedures and media used to drive increased volume and brand equity. • Knowledge of and ability to apply basic marketing concepts(e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation)used in the development of marketing plans. • Ability to manage and inspire agency performance. • Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume. • Knowledge of the creative brief development process. • Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact. • Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics. • Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations • Must have significant experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management. • Experience in working in a cross functional and international environment is ideal. • In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed. • Must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners. What We Can Do For You • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating. • Expansive & Diverse Customers: We focus on diversified and large range of customers each day. • Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day. • Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization. SkillsLeadership; Media Planning; Creative Process; Analytical Thinking; Marketing; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Group Problem Solving; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management Apply Job!