Sales Development Analyst

DNA Genotek, a part of OraSure Technologies Inc. (OTI), develops products that optimize ease of collection and provide superior samples. DNA provides proven performance for those requiring high-quality biological samples for nucleic acid testing. Our ability to positively affect change is powered by the innovative tools and diagnostics we deliver to the market.    Together with its wholly owned subsidiaries, OTI provides its customers with end-to-end solutions.   It’s first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick® platform; sample self-collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse.    Overview  DNA Genotek products are marketed worldwide and support thousands of customers as they achieve breakthroughs in genomic and microbiome research, in diagnostics laboratories, in the pharmaceutical industry, in companion animal genomics and in personalized medicine.     The Sales Development Analyst role has the core responsibility of providing sales and customer support as well as lead generation for our entire product portfolio. This includes using the tools at your disposal to produce lead lists, nurturing them with outreach until they are sales-ready. This position involves customer and sales support through the management and routing of customer inbounds from email, website, and company phone lines.  Snapshot of Responsibilities:

• Utilize research skills to develop prospective lists for targeted marketing and sales initiatives  
• Initiate outreach, nurture, and develop prospective lead lists for sales hand-off and qualification. 
• Respond, engage and qualify inbounds and sales-related inquiries 
• Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in the CRM application  
• Support the sales and marketing teams in conducting primary and secondary research required to make critical market and product decisions  
• Participate in sales and product training  
• Develop product knowledge sufficient to successfully support customers in real-time via email, LiveChat, or phone.  
• Assist in data reconciliation efforts and CRM data hygiene  
• Liaise with event attendees as a DNA Genotek representative at Tradeshows and Conferences    
• Special projects as required 

What You Bring:

• Bachelor’s Degree in Science, Business, Communications, Marketing, or relevant industry experience  
• Previous sales or sales development experience and an interest in business and/or marketing will be considered an asset  
• Proven research skills with the ability to filter critical information   
• Ability to take direction, work independently as well as collaborate with cross-functional teams   
• Proficient in the use of Microsoft Office applications  
• Previous experience working with Salesforce will be considered an asset  
• Must be comfortable with phone, email and LiveChat communications with customers  
• Exceptional communication skills, both oral and written  
• High level of integrity and strong commitment to building a successful company  
• Background in the scientific research, laboratory and/or diagnostic healthcare space is ideal. 

The base salary range for this full-time position is $45,000 - $75,000 CAD. The range displayed on the job posting reflects the minimum and maximum base salary for the position, based on our defined salary pay ranges. Our ranges are broad to account for differences in roles, performance, experience, skillsets, education and business needs and individual pay is determined by a variety of factors.   OTI encourages applications from all qualified candidates who represent the full diversity of the communities in which we operate.  We apply a rigorous, consistent, and equitable standard to the assessment of all candidates, regardless of race, color, national origin, sex (including pregnancy), sexual orientation, gender identity, disability status, age, religion, veteran status or any other protected characteristic. We are committed to creating a diverse and inclusive environment where all employees are welcomed and belong.    What we have to offer:   - Highly competitive Health, Dental and Vision Coverage for you, your spouse and your dependents   - Disability and Life Insurance Benefits   - RRSP plan with company-matching contributions  - Generous paid time-off, including vacation days, sick days, additional company wide paid days offand personal days   - Maternity Leave and Parental Leave Coverage  - Adoption benefit for parents adopting a child - Employee Referral Program– you may be eligible for a cash bonus if your referrals are hired   - Employee Assistance Program  - Employee Service Recognition   - Annual Fitness Reimbursement   - Job-related Training Programs  - Ability to participate in Teams, Committees, Events and Clubs   - Depending on the role you may be eligible to work in a hybrid environment or fully remotely   - Free Onsite Parking     Please note, the above applies to full-time permanent positions.   Culture, People & Community    OTI recognizes that the long-term health of our business is directly connected to the health of the planet, local communities and OraSure employees. As such, we have committees designed to address this, including:    - LIVE IT Committee – committed to creating an environment that embodies our values   - All Means U: Employee Committee on Belonging hosts various events across all company locations such as monthly book club and a mentorship program  - Wellness Committee empowers colleagues to make critical decisions to improve and protect health  - Sustainability Committee aims to minimize impact on the environment  - Social Committee who organize and run events for both remote and onsite employees, to create connection and community    At DNA Genotek, we have a clear vision; cultivate an environment of equal employment opportunity where we do not tolerate discrimination or allow the harassment of employees or applicants on the basis of citizenship, race, place of origin, ethnic origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, and record of offences (in employment), or any other characteristic protected by law with regard to any employment practices.     OTI aims to create and foster workplaces that reflects and contributes to the global communities in which we do business and the customers and partners we serve. This includes all communities impacted by our corporate presence. As part of this commitment, OTI and its subsidiaries will ensure employees and applicants are provided reasonable accommodation per request.  If you require disability-related accommodation during the recruitment process, please contact Rebecca Zeleney at [email protected]. OTI will consult with all applicants who request disability-related accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.            Apply To This Job