Senior Marketing Director, Growth and Analytics
What We Do
Founded in 2013, Collective Health has created an ecosystem of innovative partners across care and benefits delivery, as well as built a powerful and flexible infrastructure to better enable employees and their families to understand, navigate, and pay for healthcare. By reducing the administrative lift of delivering health benefits, providing an intuitive member experience, and improving health outcomes, the company guides employees toward healthier lives and companies toward healthier bottom lines. Collective Health is headquartered in San Mateo, CA with locations in Chicago, IL, and Lehi, UT. For more information, please visit collectivehealth.com.
Job Description
We all depend on healthcare throughout our lifetimes, for ourselves, and our families and friends, but it is notoriously difficult to navigate and understand. As an industry that comprises 20% of the US economy we think healthcare should work better for all of us. At Collective Health we believe it’s time for a new day in healthcare where as members we are informed and empowered to make the right care choices when the decisions are urgent and critical. We are looking for an experienced marketing leader with a track record for driving and accelerating revenue growth through creative and targeted demand generation campaigns. Reporting to our Chief Marketing Officer, the Senior Marketing Director, Growth and Analytics role will contribute to immediate results and build future capability. You both create and promote the vision for the performance marketing team and are willing to dive into priority tactics to ensure the team achieves results.
Reports To
This position reports directly to the Chief Marketing Officer, Alison Worthington. Alison builds and leads Collective Health’s marketing efforts to help scale the organization’s mission to transform the future of healthcare. Alison has decades of leadership experience from working for notable brands like Coca-Cola, Method, Microsoft, and Starbucks. In addition to her enterprise experience, Alison built a consulting practice as an interim CMO with startups and growth companies like Ancestry.com, GoPro, and Bragg Live Foods, to pivot business strategy, improve storytelling and create marketing plans.
What We Need Your Help With
- Collaborate with Marketing and Sales leadership to prioritize marketing strategies and align programs and measurements with our revenue growth strategy - Build and integrate content marketing and scale across all channels to meet prospects where they are in the buyer's journey - Build and scale our account-based marketing function for successful conversion of prospective buyers to active customers - Drive lead and account generation, conversion from MQL/A to closure - Drive MQLs and extend reach through integrated mix of activities across our Growth Marketing suite: Digital, Field, SDR programs - Direct a structured and strategic analytics and reporting program, including campaign and web metrics, marketing automation, web properties, CRM/email, etc. - Build a framework that creates speed and clarity for investment decisions - Translate learning to finance and commercial team into actionable strategies for the team - Oversee our web properties and marketing automation tools, helping with everything from solution selection to continued integration and tuning
What We Look For
- 10+ years experience in digital marketing, at least 4 years in a managerial role - Digital marketing experience required including expertise in analytics, A/B and multivariate testing, SEM, SEO, Social, Display, Field, and other inbound marketing channels - B2B experience a must, healthcare or insurance/benefits expertise with long sales cycles also important - Experience building reporting and account-based marketing - Strong sales culture and collaborative mindset - Experience managing cross-functional marketing teams - Demonstrated leadership and managerial abilities - Eye for design and content quality
Some Perks and Benefits We Offer
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact [email protected]. In addition to base salary, you will be eligible for stock options and benefits. Apply To This Job