Demand Generation Manager

Company Description

Order.co is a B2B Ecommerce Platform that simplifies purchasing.

Our strength has always been our unique edge: transforming how businesses connect with vendors through our marketplace. We're not just improving workflows—we're redefining how procurement, operations, accounting, and payments come together to drive efficiency and innovation. Every step – requisition, approval, payment, and reconciliation – is curated and automated to make purchasing across all your vendors, locations and teams as easy as purchasing for your personal lives.

Founded in 2016 and headquartered in New York City, Order.co oversees nearly half a billion dollars in annualized spend across hundreds of customers like WeWork, SoulCycle, and Lume. Order.co has raised $70M+ in funding from industry-leading investors like MIT, Stage 2 Capital, Rally Ventures, 645 Ventures, and more. Order.co has been proudly named as a 50 to Watch by Spend Matters and a Best Place to Work by BuiltIn.

Job Description

We are looking for a trailblazing Demand Generation Manager to to drive pipeline growth for Order.co by:

• Generating pipeline from marketing channels in Order.co’s core ICP and emerging industry verticals
• Building Order.co’s ABM strategy across channels in alignment with SDR & AE team vertical strategy
• Managing paid campaigns across Google Ads, Gartner (Capterra, Software Advice, GetApp), LinkedIn Ads, media partners, and other networks deemed effective
• Partnering with Order.co’s SEO & Content agency to drive top of funnel demand through organic search and LLMs
• Owning conversion rate optimization and SEO of core website pages
• Working with SDR & AE teams to optimize follow-up to accelerate pipeline
• Collaborating with Order.co’s Growth Marketing Lead on lead/account nurturing, email, social, webinar, and content campaigns to drive demand
• Advise on event marketing strategy as it supports ABM efforts
• Reporting on results of campaigns and optimizing channels over time
• Owing the pipeline goal for inbound and paid marketing channels

Qualifications

• Please note, Order.co is based in New York, NY but this is a fully remote position reporting to Order.co’s Director of Revenue Marketing & Operations based in Chicago, IL.
• Experience in paid search, SEO, and conversion rate optimization
• Familiarity with HubSpot and other marketing automation tools
• Interest or experience in marketing to retail, property management, hospitality, cannabis, healthcare, wellness, non-profits, and/or fitness
• Interest or experience in marketing finance and/or operations software
• Ability to execute marketing campaigns across a variety of channels
• Capacity to effectively allocate resources, prioritize initiatives, and meet deadlines
• Capable of working cross functionally to meet demand targets
• Intrinsic motivation and an ability to work both independently as well as in a group setting
• Default to curiosity, creative problem-solving, and hands-on learning

Additional Information

What you’ll receive

• A competitive compensation package including stock options
• Robust medical, dental, vision, and wellness benefits
• Flexible time off policies
• Employer-sponsored 401(k)
• The anticipated pay range for this role is $100,000 - $130,000 per year. Actual compensation and title will be commensurate with experience, qualifications, knowledge, and skills.

Order.co is an equal-opportunity employer. Applicant's qualifications are considered without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, veteran status, genetic information, or any other basis prohibited by law.

Originally posted on Himalayas