VP Omni Paid Media Strategy

WHO WE ARE: Simpli.fi is a leader in programmatic advertising and agency management software delivering integrated omnichannel workflow that helps media buying organizations perform more effectively and efficiently. Simpli.fi's primary clients are independent advertising agencies as well as multi-location brands, local media groups, networks, and trading desks with over 100,000 active daily campaigns run by more than 30,000 active advertisers. WHAT WE’RE LOOKING FOR: We’re seeking a strategic and results-driven VP Omni Paid Media Strategy to lead and optimize our omni-channel advertising efforts. In this key role, you will be responsible for enhancing efficiency, scalability, and performance across a range of platforms, including display, social, video, mobile, and emerging digital channels. You will bring strong leadership capabilities, a deep understanding of digital advertising, and a passion for developing integrated, cross-channel strategies. WHAT YOU’LL BE DOING:

• Own and lead paid social strategy across emerging platforms, driving innovation, testing frameworks, and measurement plans that yield best-in-class performance for your client.
• Design and execute full-funnel media strategies that align with client brand vision, KPIs, and objectives.
• Leverage past performance data, consumer insights, and advanced planning tools to refine and optimize strategies.
• Develop innovative media plans incorporating omnichannel approaches, ensuring seamless integration across platforms.
• Serve as a trusted advisor for senior-level stakeholders, building and nurturing strong client relationships.Deeply understand clients’ industries, competitors, target audiences, and unique selling points to deliver tailored strategies.
• Oversee budget planning, forecasting, and allocation to maximize ROI and align with client goals. Identify growth opportunities through strategic fiscal management and continuous campaign optimization.
• Lead and mentor team(s) of media and analytics professionals, fostering a culture of innovation, collaboration, and growth. Collaborate with internal teams, including creative, strategy, social, and technology, to deliver cohesive and effective campaigns.
• Oversee campaign performance monitoring and optimization, ensuring daily, weekly, and monthly goals are met. Collaborate with analytics teams to develop insightful reports and dashboards that inform data-driven decisions.
• Align client reporting with broader business objectives, delivering value-added insights and actionable recommendations.

YOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:

• 10+ years in digital marketing, with a bachelor’s degree or equivalent experience.
• 4+ years of people management experience, with strong skills in mentoring, training, and guiding team members to achieve their potential.
• Advanced understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social. listening, online video, websites, mobile applications, data management platforms, programmatic, paid search vs SEO.
• Expertise in consumer insights tools such as MRI-Simmons, Pathmatics, Meltwater, NetBase, YouGov, and GWI, with a passion for leveraging data-driven insights to inform strategies.
• Strong analytical skills, enabling the interpretation of complex data and translation into actionable, strategic recommendations.
• Advanced knowledge of the media advertising landscape and retail industry, connecting consumer insights to business growth opportunities.
• Exceptional storytelling and communication abilities, crafting compelling narratives that influence senior stakeholders and inspire action.
• Experience leading advanced quantitative and qualitative research, with a track record of turning findings into impactful strategies and media solutions.

WORKING WITH US HAS ITS REWARDS: Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule - in-office every Tuesday, Wednesday, Thursday. Fully remote options as well depending on the position. The company is focused on developing and mentoring employees! Apply tot his job