Marketing Analytics Technical Lead

Company Description

This role is based in central London, UK

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world’s most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa’s international reach, we’re shaping the next generation of business festivals.

Job Description

Your Impact

You’ll drive the evolution of marketing analytics at Informa Festivals, developing advanced models and frameworks that transform how we make marketing decisions. Your expertise will help us understand our customers better and maximize our marketing effectiveness.

What You’ll Do

• Lead predictive modeling and forecasting to enhance marketing strategies
• Design and implement attribution models across our marketing channels
• Drive experimentation through A/B testing and optimisation
• Develop marketing mix models using Google’s Meridian
• Advise on emerging analytics trends and best practices

Your Day-to-Day

You’ll work closely with marketing leaders, data teams, and finance stakeholders to:

• Build and refine attribution models
• Create predictive insights for better decision-making
• Implement testing frameworks
• Transform complex data into clear, actionable recommendations

Qualifications

You’ll Bring

• Strong expertise in marketing analytics or data science
• Deep knowledge of:
  • Marketing mix modeling (MMM)
  • Multi-touch attribution (MTA)
  • A/B testing methodologies
  • SQL and Power BI
  • Google Cloud Platform
• Bachelor’s or Master’s degree in Data Science, Statistics, Economics, or related field

Your Success Looks Like

• Delivering insights that improve marketing decisions
• Successfully implementing advanced analytics frameworks
• Demonstrating clear improvements in marketing ROI
• Gaining stakeholder buy-in for data-driven strategies

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.