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Job Summary:

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution. The Audience Insights Analyst role involves leveraging data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts in collaboration with cross-functional teams.

Responsibilities:

• Audience Strategy Development: Collaborate with the Senior Vice President, and internal teams to develop data-driven audience strategies tailored to verticals such as auto, health, retail, and financial services.

• Audience Segmentation: Use platform tools (e.g., Epsilon, Experian, GWI, etc.) to define and segment new audiences based on key client goals and industry trends.

• Audience Profiling and Customer Journey Mapping: Analyze first party and third-party data to create detailed audience profiles, uncover behavioral insights, and map customer journeys that inform strategic planning and marketing activation.

• Collaboration with Data Science: Work closely with data science teams to mine and analyze data, uncover key insights, and translate findings into actionable recommendations that support audience growth strategies.

• Cross-Team Collaboration: Partner with agency teams across various disciplines to ensure alignment of audience strategies with broader marketing initiatives. Serve as a bridge between the Audience Insights team and partner agencies, providing data-driven guidance and solutions.

• Innovation & Testing: Participate in testing new audience tools and methodologies, providing critical feedback to enhance performance and user experience.

Qualifications:

Required:

• Bachelor’s degree in Data Analytics, Marketing, or a related field.

• 2-4 years of experience in data analysis, audience strategy, or marketing analytics.

• Proficiency in data analysis tools (Tableau, Excel, SQL, or similar) and familiarity with audience platforms like Epsilon, GWI or Experian.

• Strong understanding of digital marketing, CRM, and audience segmentation.

• Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets.

• Strong communication and collaboration skills, with the ability to present insights clearly to non-technical stakeholders.

Preferred:

• Familiarity with omni-channel marketing strategies (media, CRM, digital).

• Ability to work independently and in unfamiliar areas, navigating ambiguity with confidence.

Company:

Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry. Founded in 1926, headquartered in Paris, FR, team size 10001+ employees, currently Late Stage.