Experienced Freelance Graphic Designer – Remote Branding and Visual Identity Specialist for Award-Winning Public Relations Firm

About Morreale Communications

Morreale Communications is an award-winning woman-owned public relations firm that has been transforming outcomes in the areas of Transportation, Infrastructure & Mobility (TIM), Health & Wellness, Energy & Utilities, and Public Affairs since 2006. Our commitment to excellence, innovation, and integrity has earned us a reputation as a leading strategic communications agency working at the intersection of business, media, policy, and people. We empower our clients by elevating their voices during times of change, crisis, and opportunity, and our integrated suite of solutions includes strategic message development, stakeholder engagement, branding and creative strategy, digital & social communications, diversity & inclusion, policy strategy, and media relations.

Job Description

We are seeking an experienced Freelance Graphic Designer to join our dynamic team as a Branding and Visual Identity Specialist. As a key member of our creative team, you will be responsible for driving client projects through brand development and all things design. You will work across full project lifecycles, from collaborating with our project teams on concepts to executing those concepts with cross-functional teams and vendors. Your expertise will help lead in the creation of large integrated campaigns for clients in various industries, including health & wellness, energy & utility, transportation & infrastructure, public affairs, as well as support the internal marketing and business development teams.

Responsibilities

• Branding and Identity Design:
• Conceptualize ideation rooted in the brand strategy, formulate multiple conceptual directions to represent the brand, and visualize those concepts via mood boards
• Design logomarks and wordmarks, sketching symbols and evaluating a wide range of typefaces before refining final options
• Create color palettes with technical best-practices in mind as well as accessibility requirements
• Create style sheets and brand guidelines
• Collateral Design:
• Utilize the visual identity system to create print and digital collateral, including factsheets, newsletters, flyers, postcards, signage, brochures, social media, paid media ads, billboards, branded templates, exhibit boards, transit shelter displays, banners, presentations, PowerPoint presentations and templates, infographics, posters, storyboarding, motion graphics, video editing, syncing voiceovers presentations, animated graphics, and GIFs
• Digital Web Design:
• Apply the visual identity system to create the brand digital presence
• Demonstrate expert knowledge in website layout
• Demonstrate working knowledge in developing custom websites in WIX
• Video Editing:
• Demonstrate expert knowledge in Adobe Premiere Movie Editing and Adobe After Effects, Vector, Motion Animation for explainer videos

Qualifications

We are looking for a highly skilled and experienced Graphic Designer with a strong portfolio showcasing a clear understanding of typography and branding. The ideal candidate will have:

• Bachelor of Fine Arts in Graphic Design or related field required
• Minimum 5 years design experience at a branding firm agency, in-house, or corporate experience required
• Prior experience with integrated campaigns including visual identities, logo design, print collateral, infographics, digital design, web design (UI/UX), and video and animated motion graphics
• Working knowledge in design copyright regulations, intellectual property laws, and licensing of art and fonts
• Experience with WIX Website Design
• Experience working and collaborating with strategists and other creatives
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment
• Well-organized, accurate, and self-motivated
• High attention to details and accuracy; be efficient with time
• Able to manage multiple projects, under tight deadlines while maintaining a positive attitude
• Innovative to try new things and push the work, and be unafraid to ask questions
• Utilize and maintain a creative server: file naming, organization, and packaging project
• Technical knowledge and understanding of printing and pre-press production processes
• Knowledge of video production (After Effects, Premiere Pro) a plus
• Proficiency in motion graphics and animation is a plus!

Software Skills

The ideal candidate will have proficiency in the following software:

• Adobe Creative Suite
• Print: Indesign, Illustrator, Photoshop
• Web: WIX, Adobe XD, Figma
• Video: Adobe Premiere Pro, After Effects
• Office: MS Office, Teams, Word, Excel, PowerPoint
• Website building online software: Wix, Squarespace, Sharepoint
• Email marketing: Constant Contact, Mailchimp, Survey Monkey

Commitment to Morreale Core Values

We are looking for a candidate who demonstrates commitment and character to upholding the Morreale Core Values in all they do:

• Accountability: Own it and honor our commitment to others
• Diversity: Embrace diverse perspectives and foster a culture of inclusion
• Excellence: Think big. Be bold and make every action count
• Integrity: Be honest, respectful, and trustworthy. Always do the right thing
• Collaboration: Stronger together. Elevate each other's unique abilities to build on our collective strength

What We Offer

We offer a competitive hourly rate of $35.00-$40.00 and a simple compensation package. As a Freelance Graphic Designer, you will have the opportunity to work on a wide range of projects, collaborate with a dynamic team, and contribute to the growth and success of our award-winning public relations firm.

How to Apply

If you are a highly skilled and experienced Graphic Designer with a passion for branding and visual identity, we encourage you to apply for this exciting opportunity. Please click the link below to submit your application:

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