Experienced Sr. Director, Customer Growth Business Development – Strategic Leadership for FSOP Business Development Center of Excellence
Are you a seasoned marketing professional with a passion for driving customer growth and developing innovative business strategies? Do you thrive in ambiguity and have a proven track record of leading complex projects to success? If so, we invite you to join blithequark's FSOP Business Development Center of Excellence as our Sr. Director, Customer Growth Business Development.
About blithequark
blithequark is a global leader in the beverage industry, with a rich history of innovation and a commitment to refreshing the world and making a difference. Our company is built on a foundation of purpose, growth, and continuous learning, and we're dedicated to creating a culture that values diversity, inclusion, and collaboration. As a member of our team, you'll have the opportunity to work on high-profile projects, develop world-class skills, and build a truly international career.
Job Summary
As our Sr. Director, Customer Growth Business Development, you'll play a critical role in driving growth and customer engagement across our FSOP business. You'll lead all growth/customer marketing related activities for the new Business Development COE, building strategic relationships with C-Suite marketing executives and internal stakeholders to secure support for Business Development project needs. You'll also provide customer insights to brand, integrated marketing, innovation, and strategy teams, and identify key trends and gaps within our value bundle.
Key Responsibilities
* Lead all growth/customer marketing related activities for the new Business Development COE
- Build strategic relationships with C-Suite marketing executives at top customers in the pipeline
- Serve as team lead with internal stakeholders to secure support for Business Development project needs (i.e. Insights, Digital, Brand, Assets, Commercial, etc.)
- Support strategic development of customer stewardship materials to provide improved support of efforts being led by other FSOP customer teams (i.e. Why Coke Evolution, Value Bundle, etc.)
- Provide customer insights to brand, integrated marketing, innovation, and strategy teams, and identify when additional customer marketing research may be required to position us to win new business or retain existing customers
- Identify key trends and gaps within our value bundle, and connect with internal subject matter experts to develop solutions & commercialize best practices
- Create a communication plan for internal senior leaders that stewards marketing strategies using various tools to gain alignment (e.g., newsletters, PowerPoint presentations, face-to-face meetings, video conferencing, etc.)
- Build impactful relationships through Industry engagements
Qualifications & Requirements
* Bachelor's Degree or equivalent work experience
- 10+ years in marketing, agency, or equivalent years of CPG experience, preferably with background/experience working with Foodservice customers
- Customer Marketing or Shopper Marketing experience, ideally within FSOP
- Demonstrated ability to develop unique and compelling beverage partnership strategies
- Strong communication & influencing skills
- Comfortable leading through complex, long-term projects
- Strong problem-solving skills, solution orientation
- Thrive in ambiguity
- Planning and organizing
- Capable of leading through change
- Fast and agile learner
Travel & Work Environment
* Approximately 26% - 50% travel required
- Location: Atlanta preferred, other Eastern or Central time zones will be considered
- Work environment: dynamic, fast-paced, and collaborative
What We Can Do For You
* Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
Skills
* Brand Positioning
- Channel Management
- Competitor Analysis
- Creative Briefs
- Digital Media Strategy
- Group Problem Solving
- Local Advertising
- Marketing Activation
- Marketing Strategies
- Media Planning
- Shopper Marketing
- Social Media Strategies
- Sponsorships
- SWOT Analysis
Compensation & Benefits
* Pay Range: $175,000 - $201,000
- Base pay offered may vary depending on geography, job-related knowledge, skills, and experience
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered
- Annual Incentive Reference Value Percentage: 30
Our Purpose & Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve.
Equal Opportunity Employer
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
How to Apply
If you're a motivated and experienced marketing professional looking for a new challenge, we invite you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and experience. We look forward to hearing from you! Apply for this job