Experienced Associate Manager - Monetization Strategy for Digital Marketing and Retail Media Network

Are you a strategic thinker with a passion for driving business growth through innovative monetization strategies? Do you have a proven track record of developing and executing successful marketing campaigns that drive revenue and customer engagement? If so, we want to hear from you! Lowe's is seeking an experienced Associate Manager - Monetization Strategy to join our team in a remote work environment.

About Lowe's

Lowe's Companies, Inc. is a FORTUNE 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Your Impact

As an Associate Manager - Monetization Strategy, you will play a critical role in driving business growth through the development and execution of innovative monetization strategies. You will be responsible for:

• Developing and executing go-to-market (GTM) roll-out plans for incremental programming packages and Retail Media Network (RMN) offerings
• Collaborating with Brand, Product Marketing & Vendor Funded Marketing teams on upcoming campaigns and GTM initiatives
• Partnering with the enterprise marketing integrated planning team to harmonize and raise visibility of retail media network initiatives
• Identifying monetization opportunities across the enterprise, creating business cases and socializing roles and responsibilities and new ways of working with cross-function teams
• Driving outcomes that lead to incremental revenue through monetization efforts that are mutually beneficial to Lowe's holistic marketing strategy

Key Responsibilities

* Develops the go-to-market (GTM) roll-out of incremental programming packages and Retail Media Network (RMN) offerings

• Coordinates GTM readiness - demand scoping, programing/product specs, pricing, pitch materials - for new LORMN monetization packages and channel roll-outs
• Collaborates with LORMN (client services, ops & insights) in addition to brand marketing/enterprise media planning in the execution of harmonized programming
• Identifies monetization opportunities across the enterprise, creating business cases and socializing roles and responsibilities and new ways of working with cross-function teams
• Drives outcomes that lead to incremental revenue through monetization efforts that are mutually beneficial to Lowe's holistic marketing strategy
• Partners with the LORMN project management team responsible for operationalizing and harmonizing LORMN calendars within the enterprise marketing calendar
• Works collaboratively and cross-functionally to identify and plan needed capabilities to move LORMN media planning efforts forward
• Applies a firm understanding of marketing objectives and category strategies, audience, product relationship, creative strategy and the consumer purchase journey to the creation of monetization vendor packages

Essential Qualifications

* Bachelor's Degree in Marketing, Finance, Analytics or related field

• 5-7 years' experience in Marketing, with a focus on digital marketing, performance marketing, or marketing strategy
• 3-5 years' experience in full funnel Media Strategy and/or Planning in CPG or specialty commerce with exposure to broader marketing strategy
• 1-2 years' experience presenting to or working with CPG, D2C, or specialty commerce brands
• Strong analytical and problem-solving skills, with the ability to think critically and strategically
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

Preferred Qualifications

* 1-2 years' experience in Digital Marketing Analytics

• 1-2 years' experience in Campaign Management & Media Operations
• Proven track record of developing and executing successful marketing campaigns that drive revenue and customer engagement
• Experience working with Retail Media Networks and/or digital marketing platforms

Skills and Competencies

* Strong understanding of marketing objectives and category strategies, audience, product relationship, creative strategy and the consumer purchase journey

• Excellent analytical and problem-solving skills, with the ability to think critically and strategically
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Ability to work in a fast-paced environment and prioritize multiple tasks and projects
• Strong business acumen, with the ability to understand and analyze business data and metrics
• Experience working with digital marketing platforms and Retail Media Networks

Career Growth Opportunities and Learning Benefits

At Lowe's, we believe in investing in our employees and providing opportunities for growth and development. As an Associate Manager - Monetization Strategy, you will have the opportunity to:

• Work with a talented team of marketing professionals to develop and execute innovative monetization strategies
• Collaborate with cross-functional teams to identify and prioritize business opportunities
• Develop and execute go-to-market (GTM) roll-out plans for incremental programming packages and Retail Media Network (RMN) offerings
• Identify and capitalize on new business opportunities through data analysis and market research
• Develop and maintain strong relationships with internal stakeholders, including Brand, Product Marketing & Vendor Funded Marketing teams
• Stay up-to-date on industry trends and best practices through ongoing training and development opportunities

Work Environment and Company Culture

Lowe's is a dynamic and fast-paced work environment that values innovation, collaboration, and customer satisfaction. As an Associate Manager - Monetization Strategy, you will have the opportunity to work with a talented team of marketing professionals to develop and execute innovative monetization strategies. Our company culture is built on the following values:

• Customer Focus: We are committed to providing exceptional customer service and exceeding customer expectations.
• Innovation: We are always looking for new and innovative ways to solve problems and improve our business.
• Collaboration: We believe in working together as a team to achieve our goals and objectives.
• Integrity: We are committed to acting with integrity and honesty in all of our business dealings.
• Respect: We value and respect each other's differences and perspectives.

Compensation, Perks, and Benefits

As an Associate Manager - Monetization Strategy, you will be eligible for a competitive salary and benefits package, including:

• Salary range: $81,200.00 - $135,400.00 annually
• Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience
• Comprehensive benefits package, including medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and holidays
• Opportunities for professional development and growth

How to Apply

If you are a motivated and strategic thinker with a passion for driving business growth through innovative monetization strategies, we want to hear from you! Please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you and discussing how you can become a vital part of our success story. Apply To This Job Apply for this job