Sr Manager Product Marketing (Remote from North Carolina)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Sr Manager, Product Marketing in North Carolina. In this role, you will lead product marketing initiatives across multiple product lines, driving go-to-market strategy, positioning, and messaging to ensure offerings stand out in the market. You will collaborate closely with sales, product management, and broader marketing teams to develop content, enablement materials, and campaigns that influence buyers and accelerate growth. This position requires a strategic thinker who can balance big-picture planning with hands-on execution, leveraging market and competitive insights to guide decision-making. You will shape product narratives, craft compelling stories for different audiences, and lead cross-functional initiatives that connect product strategy to tangible business results. The role offers visibility, impact, and the opportunity to lead a high-performing team in a dynamic, fast-paced environment. Accountabilities:

• Develop and execute go-to-market strategies for new products, features, and services, managing the entire product lifecycle from launch to adoption and expansion.
• Conduct market and competitive research to inform product positioning, messaging, and strategy, providing actionable insights to internal teams.
• Create high-quality content across multiple formats, including datasheets, whitepapers, videos, webinars, and presentations to support campaigns and sales enablement.
• Partner with sales enablement teams to build collateral, competitive battlecards, and tools that drive sales success.
• Collaborate cross-functionally with product, marketing, and sales teams to align on priorities, strategies, and execution plans.
• Measure and analyze the impact of product marketing initiatives to continuously optimize strategy and execution.

Requirements:

• 8+ years of experience in B2B SaaS product marketing, preferably in data management, commerce, or retail tech.
• Proven success in GTM strategy development, product launches, and enabling sales teams.
• Strong expertise in product positioning, messaging, and multi-product environments, including point solutions and end-to-end platforms.
• Exceptional storytelling, writing, and presentation skills with the ability to communicate complex concepts clearly to varied audiences.
• Strong strategic thinking with the ability to balance high-level planning and hands-on execution.
• Experience collaborating across sales, product management, and marketing teams.
• Analytical mindset with the ability to translate data and insights into actionable strategies.
• Comfortable working in a fast-paced, high-growth environment and able to manage multiple priorities independently.

Benefits:

• Competitive salary and bonus eligibility within the range of $120,000—$150,000 USD.
• Comprehensive health insurance, PTO, volunteer time off, and employer-paid short- and long-term disability.
• Parental and adoption leave, 401(k) plan, and tuition reimbursement.
• Opportunities for professional development and cross-functional collaboration.
• Inclusive and diverse work environment fostering growth, innovation, and equity.

Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 Apply tot his job Apply To this Job