Email & Website Marketing Coordinator - Sleep

About the position Aeroflow Health is taking the home health products and equipment industry by storm. We have created a better way of doing business that prioritizes our customers, our community, and our coworkers. Aeroflow believes in career building. Whether you are looking for a place from which to launch your career - or a stable, ethical company in which to advance you will not find an organization better equipped to help you meet your professional goals than Aeroflow Healthcare. Aeroflow Sleep is one of the fastest growing divisions of Aeroflow Health, a full-service Medical Equipment provider headquartered in Asheville, North Carolina. Recognized by Inc. Magazine as one of the fastest growing private companies in the US, and a 2017 certified “Great Place To Work”. The Aeroflow Sleep marketing team develops and executes on our detailed marketing strategy, focused on lead generation and brand awareness across multiple channels including email, social media, influencer marketing, content creation, SEO, PR, and more. We are currently seeking an Email & Website Coordinator to join our team. This combined position plays a crucial role in content across various digital platforms. The ideal candidate will be a self-starter with the ability to concept and visualize new ideas while also seamlessly transitioning from one project to the next. The ideal candidate will also be adaptable, able to learn new systems, tools and technology and comfortable working in a fast paced, evolving, and high growth environment.

Responsibilities

• Writing, editing, testing, and optimizing high-quality content for Aeroflowsleep.com.
• Reviewing content for accuracy and quality, submitting changes for publishing as necessary.
• Assisting with testing all site updates to guarantee compatibility across major browsers and mobile devices.
• Drafting and updating metadata across site content.
• Collaborating with team members on new concepts to enhance user experience.
• Supporting SEO initiatives under the guidance of the Marketing Manager.
• Planning, creating, and executing email campaigns.
• Managing patient journey email funnels and bringing new ideas to reach patients.
• Creating email content while maintaining brand consistency.
• Managing email lists, segmentation, and subscriber preferences.
• Tracking email campaign performance and analyzing results.
• Conducting A/B tests and optimizing based on findings.
• Creating and maintaining HTML email templates.
• Maintaining a consistent brand voice, visual style, and messaging across both email and website.
• Using website analytics to inform email campaign strategies and vice versa.
• Recommending improvements to the patient journey.
• Completing additional projects as needed, as directed by Marketing Manager.

Requirements

• Associates degree or bachelor's degree in marketing, web development, business or a related field OR certificates of completed relevant coursework.
• 2-3 years proven work experience in email management, website management, SEO, digital marketing or relevant field.
• Attention to detail, coupled with effective task prioritization and deadline management.
• Strong computer skills, including adeptness of Google platform.
• Familiarity with SEO best practices.
• Knowledge of web analytics tools and techniques.
• Experience in Canva or other design platform.
• Basic understanding of CMS platform ideally with Adobe Commerce, Builder.io or similar web platform.
• Basic understanding of UX and website design best practices preferred.
• Experience with email platform Braze or similar platform.
• Familiarity with Google Analytics/GA4, Google Docs or similar tools.

Nice-to-haves

• Understanding of HTML and web design layouts, and best practices would be a bonus.

Benefits

• Competitive Pay
• Health Plans with FSA or HSA options
• Dental and Vision Insurance
• Optional Life Insurance
• 401K with Company Match
• 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s)
• Additional Parental benefits to include fertility stipends, free diapers, breast pump
• Paid Holidays
• PTO Accrual from day one
• Employee Assistance Programs

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