Experienced Full Stack Customer Engagement Manager II - Direct Channel Strategy and Activation at arenaflex
Are you a customer engagement expert with a passion for driving business growth through innovative direct channel strategies? Do you have a knack for analyzing complex data sets, developing compelling stories, and leading cross-functional teams to achieve exceptional results? If so, we invite you to join arenaflex's esteemed team as an Experienced Full Stack Customer Engagement Manager II - Direct Channel Strategy and Activation.
About arenaflex
arenaflex is a global leader in the entertainment and media industry, renowned for its commitment to creating immersive experiences that captivate audiences worldwide. With a rich history spanning over nine decades, arenaflex has evolved into a multifaceted organization, encompassing six resort locations in the US, Europe, and Asia, a premier cruise line, a renowned vacation ownership program, and a leading family entertainment business. arenaflex's global customer products division boasts the world's leading licensing business across toys, apparel, home goods, digital games, and applications; the world's largest children's publisher; Disney store locations worldwide; and the shop Disney online business platform.
Job Overview
As an Experienced Full Stack Customer Engagement Manager II - Direct Channel Strategy and Activation, you will be responsible for driving the daily management and execution of direct channel campaigns, leveraging your expertise in SQL, data analysis, and campaign optimization. You will serve as a subject matter expert in arenaflex's tools and data, providing training and support to colleagues, and collaborating with cross-functional teams to develop and implement effective direct channel strategies.
Key Responsibilities
* Drive the daily management and execution of direct channel campaigns, ensuring timely and accurate delivery of campaigns to meet business objectives
- Develop and maintain expertise in arenaflex's tools and data, providing training and support to colleagues as needed
- Collaborate with cross-functional teams, including marketing, sales, and product development, to develop and implement effective direct channel strategies
- Analyze complex data sets, identifying trends and insights to inform campaign optimization and improvement
- Develop compelling stories and mission briefs for non-technical stakeholders, ensuring clear communication and alignment across teams
- Lead partner meetings and discussions related to campaign activations, ensuring alignment and buy-in from key stakeholders
- Perform QA of campaigns, ensuring accuracy and quality, and escalating issues as needed
- Monitor campaign performance, identifying areas for improvement and implementing changes to optimize results
- Investigate and resolve issues related to campaign execution, collaborating with internal teams and external partners as needed
- Develop and maintain documentation of arenaflex's direct channel strategies and best practices, ensuring seamless onboarding and training for new team members
- Participate in special projects and initiatives beyond campaign activation, driving innovation and growth across the organization
Essential Qualifications
* Bachelor's degree in a relevant field, such as marketing, business, or data analysis
- 2+ years of direct experience in SQL, data analysis, and campaign optimization
- 5+ years of direct experience in campaign list selection cycles and mission sending capabilities
- Demonstrated expertise in complex data conditions, data set philosophy, structures, and querying
- Proven ability to communicate technical ideas to non-technical stakeholders, ensuring clear understanding and alignment
- Experience working independently, investigating, and implementing efficiencies across teams
- Strong initiative and leadership skills, with the ability to train and support junior colleagues
- Vital attitude, with a focus on applying direct channel strategies to drive business growth
- Intense attention to detail, with a commitment to quality and accuracy in campaign execution
- Experience with Adobe Campaign Classic and Adobe Campaign Standard
- Experience building complex marketing streams using multiple direct channels
- Direct experience with JavaScript, HTML, and CSS to conclude campaign sending of messages
Preferred Qualifications
* Master's degree in a relevant field, such as marketing, business, or data analysis
- 5+ years of direct experience in direct channel strategy and activation
- Experience working with large associations and navigating ambiguity while maintaining clear direction
- Proven ability to drive business growth through innovative direct channel strategies
- Experience with data visualization tools, such as Tableau or Power BI
- Experience with marketing automation platforms, such as Marketo or Pardot
Work Environment and Culture
arenaflex is committed to creating a workplace culture that values diversity, equity, and inclusion. We strive to foster a collaborative and innovative environment, where employees feel empowered to share their ideas and contribute to the organization's growth and success. As an Experienced Full Stack Customer Engagement Manager II - Direct Channel Strategy and Activation, you will be part of a dynamic team that is passionate about delivering exceptional customer experiences and driving business growth through innovative direct channel strategies.
Compensation and Benefits
arenaflex offers a comprehensive benefits package, including health and savings benefits, educational opportunities, and exclusive perks that only arenaflex can provide. For more information, please visit our benefits page at [arenaflex benefits page].
How to Apply
If you are a motivated and experienced customer engagement professional looking to drive business growth through innovative direct channel strategies, we invite you to apply for this exciting opportunity. Please submit your application, including your resume, cover letter, and any relevant documentation, through our online application portal. Apply Now! Apply for this job