[Remote] MarTech Engineer (Senior Marketing Technology Manager)

Note: The job is a remote job and is open to candidates in USA. Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. The Senior Marketing Technology Manager will be responsible for optimizing marketing performance through strategic management of marketing data systems and ensuring data integrity across platforms.

Responsibilities

• Own & Optimize Conversion Tracking To Maximize and Maintain Uptime
• Maintain and enhance end-to-end analytics for all Key Business Outcomes (Purchase, Refinance, HELOC, etc.) used by executives and marketing team
• Audit, diagnose, and resolve tracking discrepancies, data loss, or integration issues across the entire data infrastructure pipeline
• Ensure attribution signals are consistent and synchronized across all platforms (Meta, Google, CRM, GA4, and reporting) helping to eliminate data duplication
• Actively manage Google Tag Manager and all marketing pixels, events, and data-share on the system's back-end using both server-side and client-side methods
• Work with our marketing agency to improve or enable their efforts through understanding their needs and recommendations
• Govern and Evolve Marketing Data Infrastructure
• Own the event tracking logic to maintain and improve upon our standardized taxonomy that supports unified reporting and downstream activation
• Conduct monthly audits to identify dropped events, broken integrations, missing event parameters, and redundancies
• Oversee Meta, Google, LinkedIn pixels/tags for accuracy and integrity, and maintain GTM/GA4 governance and naming conventions
• Ensure we stay compliant with all privacy, financial, and otherwise relevant industry related ad tracking requirements
• Plan, Implement, and Standardize Marketing Technology Integrations
• Manage basic coding and review around key marketing integrations
• Create marketing-friendly visualizations conveying integration functionality
• Self-analyze work and take opportunities to improve without guidance
• Sit with engineering team to help manage prioritization on marketing’s behalf
• Learn RudderStack, Iterable, our custom built CRM, and work to increase functionality
• Monitor and optimize data pipelines: Website → RudderStack → Iterable → CRM → GA4
• Troubleshooting & Engineering Support
• Investigate and resolve live tracking or integration issues, maintaining root-cause and resolution logs
• Serve as a first-line technical resource, capable of handling basic Computer Science (CS) troubleshooting and implementing internal changes when necessary
• Work collaboratively with the Engineering team, supporting active campaign measurement reliability
• Ensure that uptime is not compromised being quick to fix issues when conversion tracking stops working or data issues arise

Skills

• 6+ years of professional experience in Digital Marketing, Technology, or Engineering (Fintech/Mortgage background is a plus)
• Data and Infrastructure Expertise: Proven experience in diagnosing and optimizing complex conversion tracking and data flow between multiple MarTech systems (e.g., GA4, CRM, Ad Platforms)
• Strong capacity for back-end implementation and troubleshooting of tracking pixels, tags, and data events
• Familiarity with basic Computer Science (CS) concepts or development and knowledge of code (e.g., JavaScript related to tagging)
• Proven experience in diagnosing and optimizing complex data flow between multiple MarTech systems
• Experience with Google Tag Manager, Pixels, Ads Tracking, Javascript / typescript, React
• Experience with Iterable, Looker, BigQuery, or SQL
• Knowledge of GDPR/CCPA and data governance
• Exposure to attribution modeling

Benefits

• $0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution (*Additional Medical, dental, vision plan options also all with nationwide coverage)
• Flexible PTO
• Immediate virtual mental health support by licensed therapists for our employees and their eligible dependents age 6 and up! First few visits at no cost to you!
• Personalized care for every fertility and family care journey for our employees and their partner!
• Dependent care benefits (i.e. childcare and/or elder care costs) and commuter benefits both include a company match!
• Discount programs and perks including pet Insurance!

Company Overview

• Founded in 2016, Better is a digital-first homeownership company whose services include mortgage, real estate, title, and homeowners insurance. It was founded in 2016, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://better.com.

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