Pinterest - Strategist & Growth Expert | PIATRAONLINE - Premium Marble Supplier
Pinterest - Strategist & Growth Expert PIATRAONLINE - Premium Natural Stone Brand | International Expansion Focus: Pinterest Strategist | Development | SEO | Ads Landing point: Generate Traffic & Sales About us PIATRAONLINE is a European natural stone supplier trusted by architects, interior designers, and private clients for high-end residential and hospitality projects. We operate internationally and our goal is to scale brand visibility and organic traffic across global markets (English content focus). Pinterest is a key channel for home design inspiration, and we want to turn our Pinterest account into a long-term organic growth asset. What We Need We are looking for a true Pinterest Strategist & Growth Expert, not a general social media manager. Your mission is to rebuild and optimize our Pinterest presence for international organic growth, based on Pinterest keyword research, board architecture, pin optimization, and performance-driven strategy. This role is focused on measurable results, not only content posting. Primary Objective Build Pinterest into a scalable traffic and inspiration channel for the home design / architecture niche, targeting world-wide audience. Scope of Work Phase 1 – Audit & Strategy (Week 1–2) Full Pinterest account audit (boards, pins, SEO structure, profile, analytics) Pinterest keyword research (keyword clusters + search intent) Competitor benchmarking (luxury interior design / natural stone niche) Strategy roadmap for growth Phase 2 – Pinterest SEO Rebuild (Weeks 2–4) Rebuild board architecture in English (board taxonomy + SEO naming) Rewrite profile bio, board descriptions, and pin descriptions in English Optimize existing pins (titles, descriptions, hashtags, destination links) Improve discoverability and Pinterest search indexing Phase 3 – Scaling & Growth System (Month 2–3) Content system for long-term scaling (templates + publishing workflow) Recommendations for pin formats and visual consistency Publishing strategy: frequency, scheduling, best practices Monthly performance reporting and optimization actions Deliverables Full audit document (issues + opportunities + action plan) Pinterest keyword research file (clusters + priority keywords) New English board structure (architecture + logic explained) Fully optimized Pinterest profile in English Optimized board titles and board descriptions Optimization of existing pins (minimum 50–150, depending on volume) Content publishing plan for the next 60 days Monthly analytics report + optimization roadmap KPIs & Success Metrics We will track performance through Pinterest Analytics and website traffic. Main KPIs Growth in outbound clicks to website Growth in Pinterest impressions and saves Increased Pinterest search visibility / ranking keywords Growth in profile visits and monthly engaged audience International audience growth (US / UK / EU) We are looking for measurable improvement month over month.
Requirements
Proven Pinterest SEO experience with measurable results Strong understanding of Pinterest search algorithm and ranking factors Ability to build board architecture based on keyword clusters Strong English writing skills (native-level preferred) Experience in luxury interior design, architecture, lifestyle, home decor is a major advantage Strategic and analytical mindset (not just execution) Familiarity with Pinterest Analytics and SEO tools Important Note We are not looking for someone who only creates Canva pins and schedules posts. We want a specialist who can build a Pinterest SEO system that drives organic traffic and long-term growth. Budget & Collaboration Freelance - potential long-term collaboration Monthly budget: flexible for proven strategy / KPI Clear milestones, reporting, and KPI tracking To Apply (Mandatory) Please include the following in your proposal: Links to 2–3 Pinterest accounts you managed or scaled Measurable results achieved (outbound clicks, impressions growth, saves, rankings) Tools you use for Pinterest SEO and keyword research Your 30-day plan for optimizing our Pinterest account Provide 10 Pinterest keyword phrases you would target for: “marble bathroom design” “travertine kitchen backsplash” Provide 3 example Pin titles + descriptions optimized for Pinterest SEO for luxury interior design content. Applications without real Pinterest links and measurable metrics will not be considered. Medium (6-12 months) – with long-term collaboration potential Apply tot his job Apply To this Job