GTM Lead - Salt Lake City
About Flagright
Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime.
We operate as a lean, high-performance team with high individual ownership and direct access to leadership.
Role overview
Our GTM team is central to scaling Flagright. We are looking for a GTM Lead who can strengthen our positioning, improve win rates, and support complex enterprise opportunities alongside the CEO and sales leadership.
In this role, you will define product positioning, messaging frameworks, and segmentation strategy to ensure a clear and consistent narrative across the revenue organization. You will also equip the sales team with playbooks, competitive insights, and enablement needed to succeed in deal cycles.
You will play a key role in translating market insights into GTM strategy, refining how Flagright competes, prioritizes segments, and wins in the global financial crime compliance market.
People who thrive at Flagright:
Have been knocked down before and gotten back up
Are resourceful—they figure things out with whatever tools are available
Have strong opinions and can defend them
Learn fast because they're hungry
Want to work with no-BS people building something important
People who struggle here:
Need extensive hand-holding
View high expectations as “unreasonable”
Actually prioritize work-life balance
Can’t handle ambiguity or rejection
Prefer consistent routine over fast-changing priorities
Key responsibilities
Positioning and messaging
Define product positioning and value propositions
Create messaging frameworks by vertical, segment, persona, and channel
Maintain a consistent narrative across the revenue organization
Segmentation and ICP strategy
Define target segments, buyer personas, and priority verticals
Identify adjacent segments and emerging market opportunities
Guide BDR targeting and campaign prioritization
Strategic deal support
Support enterprise opportunities with deal strategy and positioning
Help structure RFP responses and requirement definitions
Design competitive minefields that expose competitor weaknesses
Sales enablement
Build sales playbooks, battlecards, and enablement materials
Train AEs and BDRs on messaging and competitive positioning
Competitive intelligence
Track competitors and market dynamics
Maintain competitor positioning frameworks
Product feedback loop
Gather insights from prospects, customers, and sales teams
Translate market feedback into inputs for product development
Who we are looking for
4+ years of experience in product marketing, GTM strategy, or enterprise SaaS enablement
Experience working with enterprise sales teams and complex deal cycles
Ability to translate technical products into clear commercial narratives
Experience building segmentation frameworks, sales playbooks, and competitive positioning
Strong written and verbal communication skills
Based in Salt Lake City with right to work in the USA (visa sponsorship not available)
Willing and able to travel up to 30% of the time
Preferred experience
Experience in fintech, compliance technology, fraud prevention, or data infrastructure
Experience supporting enterprise RFP processes
Experience working with regulated financial institutions
What we offer
Leadership position with direct exposure to leadership and influence on GTM strategy
Product with clear, real-world differentiation
High-bar environment focused on execution, learning, and continuous improvement
Get equity from day 1 at a Y Combinator startup
Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir
Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture