Experienced Customer Insights Associate Director – Driving Business Growth through Data-Driven Storytelling

At arenaflex, we're on a mission to empower our customers and employees alike by harnessing the power of data-driven insights. As a Customer Insights Associate Director, you'll play a pivotal role in shaping our brand's strategy, messaging, and public relations efforts by leveraging your expertise in market research methodologies and data analysis. If you're a data-driven storyteller with a passion for uncovering consumer insights, we invite you to join our team and be the driving force behind understanding our brand's pulse and charting its course for success.

About arenaflex

arenaflex is a leading innovator in the industry, dedicated to powering and empowering how people live, work, and play by connecting them to what brings them joy. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. We're a place where the true you can learn, grow, and thrive, and where the true you can share your ideas freely – even if they're daring or different. We do what we love – driving innovation, creativity, and impact in the world.

What You'll Be Doing

As a Customer Insights Associate Director, you'll be responsible for:

• Partnering with senior leaders to understand key business issues and using data-driven insights to inform brand experience strategies, messaging, and public relations.
• Designing custom research in support of the Brand Measurement Trackers to yield actionable insights that drive brand strategies.
• Guiding research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
• Leading a cross-functional team in preparing the Annual "State of the Brand" report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand.
• Managing research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
• Partnering with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
• Collaborating with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.
• Strategic thinking with strong business acumen and the ability to translate data into actionable insights.

What We're Looking For

To be successful in this role, you'll need:

• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Knowledge of media monitoring and analysis tools.

Even better if you have one or more of the following:

• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Designed small and large-scale research projects involving primary and secondary data collection.
• Proven experience in conducting market research for PR purposes.
• Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels.
• Experience with marketing communications and mobile, digital, and social media platforms.
• Experience managing people and teams, either via direct reporting or influence.
• Experience with both Consumer and B2B audiences.

Where You'll Be Working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. You'll be part of a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

Equal Employment Opportunity

We're proud to be an equal opportunity employer – and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At arenaflex, we know that diversity makes us stronger. We're committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

Our Benefits

Our benefits are designed to help you move forward in your career, and in areas of your life outside of arenaflex. From health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package.

Compensation

The compensation range for this position is between $118,000.00 and $239,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more.

We Encourage You to Apply!

Even if you feel you're not a perfect match, we'd still love to hear from you. We're looking for great people to join our friendly team. Apply now and be part of a community that values diversity, inclusion, and innovation. Apply To This Job Apply for this job