[Remote] Director, Category Growth (General Manager)

Note: The job is a remote job and is open to candidates in USA. StockX is a Detroit-based technology leader in the online marketplace connecting buyers and sellers of high-demand consumer goods. The Director, Category Growth (General Manager) will oversee a major category vertical, managing P&L, developing strategies, and leading cross-functional teams to drive growth and engagement.

Responsibilities

• Own revenue, contribution margin, liquidity, and growth targets for your vertical
• Develop annual and multi-year business plans, forecasts, and investment cases
• Allocate resources across acquisition, retention, and engagement to maximize ROI
• Drive pricing, incentives, and promotional strategies aligned to marketplace health
• Define the long-term category vision, positioning, and competitive differentiation
• Identify expansion opportunities across adjacent segments, geographies, and seller tiers
• Establish scalable supply acquisition and retention strategies
• Continuously assess competitive dynamics and evolving cultural trends
• Architect the playbook for acquiring, activating, and retaining high-value sellers and creators
• Ensure balanced marketplace dynamics between supply depth and demand velocity
• Partner with Growth and Marketing to stimulate demand moments and category engagement
• Implement structural improvements that increase conversion, retention, and monetization
• Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features
• Partner with Marketing to launch culturally relevant campaigns and high-impact moments
• Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance
• Represent your vertical in executive planning, QBRs, and strategic reviews
• Hire and develop Category Managers and supporting roles as the vertical scales
• Establish operating cadence, reporting frameworks, and performance management systems
• Build repeatable GTM playbooks that can be deployed across additional categories
• Foster a culture of accountability, experimentation, and community authenticity
• Act as the senior face of StockX within your category’s ecosystem
• Build relationships with top sellers, shops, creators, and community leaders
• Ensure platform growth remains culturally credible and aligned with community norms

Skills

• 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms
• Demonstrated ownership of revenue or P&L-level outcomes
• Proven track record of scaling a vertical, marketplace segment, or new business line
• Strong executive presence and experience influencing cross-functional roadmaps
• Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity
• Experienced people leader with a track record of building high-performing teams
• Deep connection to culture-driven or enthusiast categories

Benefits

• Benefits (e.g., medical, dental)
• Equity
• Discretionary bonuses

Company Overview

Company H1B Sponsorship