[Remote] Category Marketing Manager, FoodServices
Note: The job is a remote job and is open to candidates in USA. Ventura Foods is a company focused on driving growth and innovation in the foodservice industry. They are seeking a Category Marketing Manager to lead product development and marketing initiatives for the Mayonnaise category, collaborating with various teams to enhance market position and customer engagement.
Responsibilities
- Analyze category performance, operator trends, and competitive dynamics to identify growth opportunities and inform category plans
- Translate market insights into actionable business recommendations including product innovation, pricing strategy, and portfolio optimization
- Develop category expertise and serve as the internal subject matter expert across Ventura Foods
- Lead cross-functional new product development initiatives from concept through commercialization in partnership with R&D, Culinary, Sales, and Operations
- Define product positioning, value proposition, pricing strategy, and launch plans for new product introductions
- Conduct post-launch performance reviews to optimize product performance and identify future innovation opportunities
- Develop integrated go-to-market strategies including sales tools, promotions, and digital marketing campaigns
- Partner with Digital Marketing to execute lead generation programs and measure campaign effectiveness and ROI
- Build compelling product narratives and category stories that resonate with operators, distributors, and national account customers
- Support national accounts and distributor partners with product recommendations, formula selection, and category solutions
- Develop category training content and videos to build Ventura's Food category leadership and enable effective selling
- Contribute to annual category growth planning including pricing, product mix, and promotional strategy
- Lead brand SKU rationalization and category portfolio optimization
Skills
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of marketing, category management, or product management experience
- Experience within the foodservice, food manufacturing, or B2B food industry
- Strong written and oral communication skills, required
- Demonstrated experience leading cross-functional product development or commercialization initiatives
- MBA or advanced business degree
- Experience working with national accounts, distributors, or foodservice operators
- Background in category management, portfolio strategy, or insights-driven marketing
Benefits
- Medical, Prescription, Dental, & Vision – coverage beginning on your 1st day for eligible employees
- Profit Sharing and 401(k) matching (after eligible criteria is met)
- Paid Vacation, Sick Time, and Holidays
- Employee Appreciation Events and Employee Assistance Programs
- Annual bonus (based on the incentive program terms and conditions)
Company Overview
Company H1B Sponsorship