Director of Customer Acquisition – Global Remote Marketing Leadership Role at arenaflex

About arenaflex – Shaping the Future of Digital Publishing & Commerce

arenaflex is the innovative force behind some of the world’s most beloved digital experiences. From powerful publishing platforms to seamless e‑commerce solutions, arenaflex empowers creators, entrepreneurs, and businesses to tell their stories and sell their products without barriers. With a distributed workforce spanning more than 1900 professionals in 96 countries, arenaflex lives the remote‑first philosophy: results matter more than clock‑in time, and collaboration happens across time zones, cultures, and languages.

Our mission is simple yet ambitious – democratize publishing and commerce so anyone, regardless of background, can share a story or launch a product. We are proud open‑source contributors, and the majority of our code lives under permissive licenses that fuel a vibrant ecosystem of developers, designers, and marketers worldwide.

Why This Role Matters

As the Director of Customer Acquisition, you will be the strategic engine that drives new user growth, converts free adopters into paying customers, and unlocks revenue potential across arenaflex’s suite of products. You will own the end‑to‑end acquisition funnel, from the first touchpoint on partner sites to the final upsell on our platform. This is a rare opportunity to shape a high‑impact growth function in a company that values autonomy, creativity, and data‑driven decision‑making.

Key Responsibilities

• Optimize New‑User Flows: Diagnose and refine the onboarding journey from host partners to increase the free‑to‑paid conversion rate, leveraging A/B testing, behavioral analytics, and user‑experience design.
• Scale Paid Media Campaigns: Design, launch, and iterate on multi‑channel paid acquisition programs—including SEM, paid social, video, display, and emerging platforms—while continuously improving ROI and cost‑per‑acquisition metrics.
• Grow Organic Traffic: Lead content‑driven SEO, community outreach, and inbound marketing initiatives that boost organic website visits and nurture them into qualified leads.
• Leverage Marketplace Listings: Harness arenaflex’s presence in key ecosystem entry points (formerly WordPress plugin directories) to capture high‑intent users and funnel them into the acquisition pipeline.
• Expand Revenue Through Upsell: Develop targeted incentive programs, in‑app messaging, and personalized offers that encourage free users to upgrade to premium tiers.
• Generate Insight‑Driven Creative: Partner with design and copy teams to produce compelling ad creatives, landing pages, and email sequences informed by data insights.
• Discover New Growth Channels: Experiment with innovative ad formats, funnel architectures, and partnership opportunities to uncover untapped sources of acquisition.
• Mentor & Lead the Team: Coach a small, high‑performing growth team, fostering a culture of curiosity, accountability, and continuous learning.
• Own Measurement Framework: Build and maintain a robust analytics stack that tracks attribution, estimates impact, and reports performance to senior leadership.

Essential Qualifications

• Minimum 8‑10 years of progressive experience in performance marketing, growth, or acquisition leadership roles, preferably within SaaS or platform businesses.
• Demonstrated success in scaling both paid and organic acquisition channels to achieve double‑digit growth in user numbers and revenue.
• Deep analytical expertise: comfortable working with large data sets, building attribution models, and translating raw numbers into actionable strategy.
• Exceptional communication skills—both written and verbal—with a proven ability to craft persuasive copy for ads, landing pages, and internal presentations.
• Strong project‑management capabilities: ability to set clear milestones, coordinate cross‑functional stakeholders, and deliver initiatives on time and within budget.
• Leadership experience that includes mentoring junior marketers, fostering a collaborative team environment, and championing a growth mindset.
• Passion for solving complex problems, discovering hidden opportunities, and helping users succeed.
• Familiarity with the arenaflex ecosystem (formerly WordPress) is a plus, including experience building sites or contributing to open‑source projects.

Preferred Qualifications & Additional Skills

• Hands‑on experience with modern marketing tech stacks (e.g., Google Analytics 4, Snowflake, Looker, Segment, Meta Business Suite, Google Ads, LinkedIn Campaign Manager).
• Track record of launching successful brand‑level campaigns that balance short‑term acquisition goals with long‑term brand equity.
• Understanding of subscription economics, LTV/CAC ratios, and churn mitigation tactics.
• Experience working in fully remote, distributed teams and navigating cultural differences across continents.
• Knowledge of accessibility standards and inclusive design principles, ensuring campaigns resonate with diverse audiences.

Core Competencies for Success

• Strategic Vision: Ability to see the big picture, set ambitious yet realistic growth targets, and chart a clear roadmap.
• Data‑Driven Decision‑Making: Reliance on metrics, experiments, and rigorous testing to validate hypotheses.
• Creative Storytelling: Crafting narratives that capture attention, convey value, and drive conversion.
• Collaboration & Influence: Working seamlessly with product, design, engineering, and sales teams to align on goals.
• Adaptability: Thriving in a fast‑changing environment where new platforms, algorithms, and market conditions emerge regularly.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its leaders. In this role, you will:

• Gain exposure to senior leadership and contribute directly to company‑wide strategic planning.
• Participate in global conferences, workshops, and internal “Growth Labs” that keep you at the cutting edge of performance marketing.
• Access a generous education stipend for certifications, courses, or advanced degrees related to marketing, data science, or leadership.
• Mentor emerging talent and shape the future of arenaflex’s growth organization, positioning yourself for future VP‑level responsibilities.

Work Environment & Culture at arenaflex

Our culture is built on four pillars: autonomy, empathy, curiosity, and impact. We trust our team members to manage their own schedules, experiment boldly, and learn from both successes and failures. Diversity, equity, and inclusion are not buzzwords—they are woven into every hiring decision, product design, and community initiative. arenaflex’s DEI council runs regular learning sessions, mentorship programs, and employee resource groups that celebrate the richness of our global workforce.

Because we are fully remote, you will have the flexibility to work from any location while staying connected through weekly video huddles, virtual coffee chats, and quarterly in‑person meet‑ups (when safe and feasible). Our collaboration tools are designed to surface the right information at the right time, ensuring you never feel isolated.

Compensation, Perks & Benefits

arenaflex offers a competitive salary range of $140,000‑$180,000 USD, paid in local currency based on your location. In addition to base pay, you will be eligible for:

• Annual performance bonus tied to company and individual growth metrics.
• Equity grants that align your long‑term success with arenaflex’s continued expansion.
• Comprehensive health, dental, and vision coverage for you and your dependents.
• Generous paid time off, parental leave, and a “unlimited vacation” policy that encourages work‑life balance.
• Home‑office stipend, coworking space allowances, and high‑speed internet subsidies.
• Wellness programs, mental‑health resources, and a global employee assistance program.
• Professional development budget, conference attendance, and internal learning pathways.

How to Apply

If you are ready to lead a high‑impact acquisition function, inspire a distributed team, and shape the growth trajectory of a world‑class digital platform, we want to hear from you. Submit your resume, a brief cover letter outlining your most relevant achievements, and any portfolio items that showcase your acquisition campaigns.

Join arenaflex and become part of a mission‑driven organization where your ideas matter, your work has global reach, and your career can flourish without borders.

Apply Now – Start Your Journey with arenaflex!