[Remote] Director, Paid Media

Note: The job is a remote job and is open to candidates in USA. EverCommerce is a leading service commerce platform that provides integrated SaaS solutions for service-based businesses. The Director of Paid Media will lead the paid media strategy, manage a team, and oversee performance across multiple digital channels to drive growth and acquisition.

Responsibilities

• Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts
• Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion
• Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products
• Lead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture
• Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners, holding agencies to the same standard of rigor and results
• Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expands
• Operate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity
• Pioneer applied use cases in creative production, audience and keyword research, bid and budget optimization, reporting, and analysis — and codify what works into repeatable team practice
• Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth
• Lead measurement and experimentation — moving beyond last-click toward incrementality, holdouts, and a rigorous test-and-learn cadence
• Report performance to leadership with clear narrative, sharp insight, and a credible point of view on what to do next
• Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to keep paid media tightly aligned to product strategy and unit economics

Skills

• 10+ years in digital / performance marketing, with 3–5+ years leading and developing teams
• A proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing them
• Deep, hands-on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channels
• Strong analytical rigor — fluency with attribution, incrementality, LTV:CAC, payback, and marketing efficiency, and the judgment to act on it
• AI-native fluency — you already use AI tools to do better, faster work, and you can bring a team along with you
• A track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency model
• Excellent executive communication — able to translate complex performance data into a clear story and a confident recommendation
• Experience in SMB-focused SaaS, subscription, or app-based businesses
• Familiarity with the home, field, or professional services verticals
• Comfort operating in ambiguity with a strong bias to action; energized by a high-investment, high-expectations growth environment
• Experience with modern martech and measurement stacks (ad platforms, bid management, product analytics, and warehouse-based reporting)

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development through Udemy
• Robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program
• Student Loan Repayment Program

Company Overview