Senior Customer Relationship Marketing Manager – Multi‑Channel Lifecycle, Data‑Driven Engagement & Automation Strategy

About arenaflex

arenaflex is a fast‑growing leader in the online pet‑care marketplace, delivering a seamless shopping experience for millions of pet lovers across the United States. Our mission is to become the most trusted partner for pet owners by offering an unrivaled selection of products, personalized recommendations, and exceptional service. At arenaflex, we blend cutting‑edge technology with a deep passion for animals, creating a culture where data‑driven insight meets genuine customer empathy. If you thrive in an environment that values curiosity, collaboration, and continuous improvement, you’ll feel right at home with us.

Why This Role Matters

As the Senior Customer Relationship Marketing Manager, you will own the end‑to‑end design, execution, and optimization of multi‑channel engagement campaigns that speak directly to our most active, pet‑obsessed customers. Your work will directly influence how customers discover new products, receive timely reminders, and experience personalized content across email, push notifications, in‑app messages, and direct mail. By turning data into meaningful experiences, you will help drive incremental sales, increase customer lifetime value, and reinforce arenaflex’s reputation as the go‑to destination for pet care.

Key Responsibilities

• Strategic Roadmap Development: Craft and maintain a multi‑channel lifecycle marketing roadmap that prioritizes email, push, and in‑app initiatives to accelerate growth in the pet‑food segment.
• Experimentation & Testing: Design, launch, and analyze complex A/B and multivariate tests across email journeys and push campaigns to uncover incremental lift and optimal sequencing.
• Segmentation & Personalization: Partner with product marketing and data science teams to build advanced segmentation models, leveraging behavioral, demographic, and transactional signals to deliver hyper‑personalized experiences.
• Automation Architecture: Lead the creation and rollout of automated email programs, ensuring robust list selection, dynamic content, and real‑time triggers across the arenaflex ecosystem.
• Data Integrity & Insight Generation: Deep‑dive into multiple data streams, validate targeting accuracy, and construct sensitivity models that quantify opportunity and risk for proposed initiatives.
• Cross‑Functional Collaboration: Work closely with integrated marketing, engineering, product management, merchandising, and supply‑chain partners to align campaign execution with broader business objectives.
• Performance Reporting: Own the reporting cadence for campaign performance, delivering actionable insights, strategic recommendations, and executive‑level dashboards.
• Technology Stewardship: Stay current on best practices, emerging technologies, and industry trends in email, push, and in‑app marketing, championing innovative solutions within arenaflex.
• Project Management: Manage multiple concurrent projects using agile methodologies, ensuring timely delivery while maintaining meticulous attention to detail.

Essential Qualifications

• 7+ years of hands‑on experience in email and/or direct marketing, preferably within an e‑commerce environment.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; a Master’s degree is a plus.
• Demonstrated ability to translate data into actionable marketing strategies, with a strong analytical mindset.
• Proficiency in designing, executing, and optimizing campaigns through an enterprise ESP—experience with arenaflex’s platform (formerly known as Braze) is highly desirable.
• Deep understanding of how to leverage behavioral, demographic, and transactional data to drive personalization at scale.
• Experience with email optimization and personalization platforms, as well as project‑tracking tools (formerly JIRA), is required.
• Excellent written and verbal communication skills, with the ability to influence cross‑functional stakeholders.
• Self‑starter who can manage multiple deadlines independently while maintaining a high level of accuracy.
• Strong knowledge of email best practices, deliverability, and emerging push notification trends.
• Technical proficiency with SQL, data‑visualization tools (formerly Tableau), and other analytics solutions.
• Hands‑on experience working with a Customer Data Platform (CDP) to unify audience profiles.
• Solid grasp of incrementality testing, statistical significance, and lifetime‑value modeling.

Preferred Qualifications & Bonus Skills

• Background in e‑commerce or consumer packaged goods (CPG) marketing.
• Direct experience with arenaflex (formerly Braze) or arenaflex (formerly Moveable Ink) for campaign orchestration.
• Familiarity with the pet‑food industry, including seasonal trends and product lifecycles.
• Certification in advanced analytics, data science, or marketing automation.
• Experience leading a team of junior marketers or analysts.

Core Skills & Competencies

• Data‑Driven Decision Making: Ability to interpret large data sets, extract insights, and translate them into measurable marketing actions.
• Strategic Thinking: Vision to develop long‑term engagement strategies that align with business goals.
• Technical Acumen: Comfort working with SQL, data‑visualization platforms, and marketing automation tools.
• Creative Storytelling: Craft compelling copy and creative concepts that resonate with pet owners across channels.
• Collaboration & Influence: Strong partnership skills to work effectively with product, engineering, merchandising, and supply‑chain teams.
• Project Management: Agile mindset, ability to prioritize, and deliver projects on time and within scope.
• Customer‑First Mindset: Passion for delivering experiences that delight and retain customers.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its people. In this role, you will have access to:

• Mentorship from senior leaders in data science, product, and growth marketing.
• Continuous learning budgets for conferences, certifications, and online courses.
• Opportunities to lead cross‑functional initiatives that shape the future of arenaflex’s customer experience.
• Clear promotion pathways toward Director‑level roles or specialized expertise in Marketing Automation, Customer Insights, or Product Marketing.

Culture & Work Environment

At arenaflex, we celebrate curiosity, empathy, and collaboration. Our teams work in a hybrid model, with flexible office locations in Plantation, FL; Seattle, WA; and Boston, MA, as well as remote options for the right candidates. We foster an inclusive environment where diverse perspectives are not only welcomed but essential to our success. Regular team‑building events, pet‑friendly office spaces, and a strong focus on work‑life balance ensure that you can bring your whole self to work.

Compensation, Perks & Benefits

While specific salary ranges are market‑dependent, arenaflex offers a competitive total‑reward package that includes:

• Base salary aligned with senior‑level market benchmarks.
• Performance‑based bonuses tied to campaign success and business impact.
• Equity participation, giving you a stake in the company’s growth.
• Comprehensive health, dental, and vision coverage.
• Generous paid time off, parental leave, and flexible holiday policies.
• Retirement savings plans with company matching contributions.
• Wellness programs, including virtual fitness classes and mental‑health resources.
• Pet‑related perks such as product discounts, pet‑insurance subsidies, and occasional “bring‑your‑pet‑to‑work” days.

Commitment to Diversity, Equity & Inclusion

arenaflex is an equal‑opportunity employer. We celebrate the unique backgrounds, experiences, and perspectives each team member brings. Accommodations are available for candidates with disabilities throughout the recruitment process and on‑the‑job. If you require any assistance, please let us know.

How to Apply

If you are ready to shape the future of pet‑care marketing and drive meaningful, data‑powered relationships with millions of customers, we want to hear from you. Click the link below to submit your application and become part of the arenaflex family.

Apply Now – Join arenaflex

Take the Next Step

At arenaflex, your ideas will have a direct impact on the lives of pet owners nationwide. Join us, and together we’ll create experiences that keep tails wagging and customers coming back for more.