Senior Manager, Customer Marketing – Drive Growth and Retention at arenaflex

As a Senior Manager, Customer Marketing at arenaflex, you will play a pivotal role in driving customer onboarding, upgrade/expansion revenue, and retention. arenaflex is a leading AI-first, end-to-end marketing platform that empowers teams to automate their campaigns with AI agents, freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing. If you're a seasoned marketing professional with a passion for customer success, we want to hear from you.

About arenaflex

arenaflex is an AI-first, end-to-end marketing platform that empowers teams to automate their campaigns with AI agents that imagine, activate, and validate. With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes – fine-tuned with billions of data points to drive real results for their unique business. arenaflex is the trusted choice to help businesses unlock a new world of boundless opportunities – where ideas become impact and potential turns into real results.

Our Culture

At arenaflex, we're proud of our inclusive culture that celebrates diverse voices, backgrounds, and perspectives. We believe that our diversity is what empowers our innovation and success. Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.

What You'll Do

As a Senior Manager, Customer Marketing, you'll be instrumental in driving growth and retention at arenaflex. Your day will consist of:

• Improving new customer onboarding, activating upsell/cross-sell opportunities across teams, and executing on customer retention initiatives
• Developing and executing customer marketing strategies that increase customer engagement, satisfaction, and revenue
• Creating and managing customer segmentation and targeting strategies to optimize the customer journey
• Developing and executing email, SMS, WhatsApp, and in-app campaigns to engage customers across multiple channels
• Monitoring and analyzing campaign performance to optimize results and ROI
• Collaborating with cross-functional teams, including product, sales, customer success, and analytics to drive continuous optimizations and best-in-class customer experience across all lifecycle programs and activations
• Building and maintaining a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
• Developing and maintaining a testing and experimentation framework to continuously improve campaign performance and customer experience
• Managing and coaching a team of 2 associates

What We Need

To succeed in this role, you'll need:

• A Bachelor's degree in marketing, business, or a related field
• 8+ years of experience in customer marketing or a related field
• 3+ years of experience in people management
• B2B SaaS experience required
• Strong understanding of customer behavior and segmentation
• Excellent communications skills across all mediums, and all levels of the organization
• Strong analytical skills and ability to use data to inform decisions
• Experience with A/B testing and experimentation
• Experience with SMS and/or WhatsApp a plus
• Experience with Pendo or Candu a plus

Perks and Benefits

At arenaflex, we take care of our employees at work and outside of work. Some of our most popular benefits include:

• Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by arenaflex, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
• Open paid time off
• Generous 401(k) matching program with immediate vesting
• Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
• Access to professional development resources through LinkedIn Learning
• After five years of service, you'll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

Why Join arenaflex?

As a Senior Manager, Customer Marketing at arenaflex, you'll have the opportunity to:

• Drive growth and retention at a leading AI-first, end-to-end marketing platform
• Work with a talented team of marketing professionals who are passionate about customer success
• Develop and execute customer marketing strategies that increase customer engagement, satisfaction, and revenue
• Collaborate with cross-functional teams to drive continuous optimizations and best-in-class customer experience
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience

How to Apply

If you're a seasoned marketing professional with a passion for customer success, we want to hear from you. Apply now to join our team as a Senior Manager, Customer Marketing at arenaflex. Apply for this job